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Tactics a Multicultural Advertising Agency Can Use

 

Typically when a Multicultural advertising agency works on a clients behalf there is a mandate to reach one or many demographics within the multicultural space. Although no agency wants to deliver cookie-cutter solutions there  fundamental tactics that a multicultural advertising agency can implement that are universal in their application, but uniquely suited and effective with the multicultural audience. Grassroots activations, non-traditional media, event sponsorship, digital marketing have proven time and again to be cornerstones of strategy a multicultural advertising agency can implement for their clients.

Daniel Gutzmore Comment
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Multicultural, Ad Agencies, Advertising, Multicultural Advertising, multicultural Advertising agencies

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Top 5 Hispanic Advertising Agencies To Watch in 2018

 

As a Latino American, I've been inherently curious about how corporate American advertising has elected to throw lure into the increasingly more important pond of Hispanic consumers.  We've seen agency after agency fumble around in effort to balance being creative while being culturally sensitive and relevant.  The work takes a level of skill and the right creative chemistry and diversity.  I've made no secret of my adoration of the surprisingly few Hispanic advertising agencies that have managed to pull it off.  

I have made it a personal hobby to keep tabs on the movers and shakers in the industry.  In 2016, analysts predicted a 14%-17% rise in ad spending, however, many US companies have begun diverting dollars away from targeting Latino consumers for fear of offending Donald Trump's base according to Linda Lane Gonzalez, chairman of the Association of Hispanic Advertising Agencies.  Last year around this time, I shared my personal rankings but given how much has changed for Latinos in America following the volatile election last Fall, I thought it would be interesting to see the contrast.  Again, in honor of TV Upfront season, in no particular order, my top five Hispanic Advertising Agencies to watch. 

Juan Perez Comment
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Ad Agencies, Ethnic Marketing, Advertising, Agencies, Hispanic

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7 Full Service Marketing Terms You Should know

 

Similar to many other industries marketing experts can become heavily reliant on industry lingo when discussion marketing activities and campaigns. That's perfectly fine when speaking to industry insiders but can go over the heads of others who may be new to the industry, doing research, potential clients who are deciding to bring in an agency and the public at large. For those who aren't familiar with industry jargon below are few Full-Service Marketing terms that will be used time and again learn these and you'll be well on your Way

Daniel Gutzmore Comment
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ADVERTSISNG, Marketing, Ad Agencies, Full Service Marketing

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3 Ethnic Ad Agency Solutions Driving the Future of Advertising

 

As digital media and stimuli increasingly lead the way in which ethnic buyers consume media, the role of the ethnic ad agency has dramatically shifted.  As publishers that cater to a general market audience play catch-up, the fact is, the ethnic consumer has been elusive far longer.  As such, the role of these agencies has been to provide the blue print for how to re-evaluate and strategize for a changing American consumer.  Here are three ways changes in multicultural consumer behavior has afforded the ethnic ad agency best practices to paradigm shift the entire advertising industry.  

Juan Perez Comment
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African American, Ad Agencies, Latino, ethnic advertising, ethnic ad agency

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My Top 5 Hispanic Advertising Agencies To Watch


As American media continues its mad scramble to service its ever tanning audience, one would assumed the role of the Hispanic advertising agency is expanding. As an organization that often plays in this sandbox, I admire the work of the surprising few players that have differentiated themselves in this space.  Yes, I said few.

Juan Perez Comment
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Ad Agencies, Ethnic Marketing, Advertising, Agencies, Hispanic

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