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Tactics a Multicultural Advertising Agency Can Use

 

Typically when a Multicultural advertising agency works on a clients behalf there is a mandate to reach one or many demographics within the multicultural space. Although no agency wants to deliver cookie-cutter solutions there  fundamental tactics that a multicultural advertising agency can implement that are universal in their application, but uniquely suited and effective with the multicultural audience. Grassroots activations, non-traditional media, event sponsorship, digital marketing have proven time and again to be cornerstones of strategy a multicultural advertising agency can implement for their clients.

Daniel Gutzmore Comment
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Multicultural, Ad Agencies, Advertising, Multicultural Advertising, multicultural Advertising agencies

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4 Ways To Leverage Ethnic Advertising In The Age of Bots & Fake News

We’re in a very funny time with regard to our relationship with technology.  While smartphones and apps have made our lives more convenient, they’ve also opened the door for the line to be crossed skewing the lines between reality and illusion.  Fake news, chat bots and marketing trolls have become digital versions of real life bug-a-boos we have allowed to infiltrate our every day.  While the 2016 Election keyed us into a lot of what lied beneath the surface, they do present areas of opportunity, specifically for ethnic marketers.  Here are 4 ways ethnic advertising can thrive in this new age of potentially destructive technology. 

Juan Perez Comment
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Advertising, Technology, ethnic advertising

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Top 5 Hispanic Advertising Agencies To Watch in 2018

 

As a Latino American, I've been inherently curious about how corporate American advertising has elected to throw lure into the increasingly more important pond of Hispanic consumers.  We've seen agency after agency fumble around in effort to balance being creative while being culturally sensitive and relevant.  The work takes a level of skill and the right creative chemistry and diversity.  I've made no secret of my adoration of the surprisingly few Hispanic advertising agencies that have managed to pull it off.  

I have made it a personal hobby to keep tabs on the movers and shakers in the industry.  In 2016, analysts predicted a 14%-17% rise in ad spending, however, many US companies have begun diverting dollars away from targeting Latino consumers for fear of offending Donald Trump's base according to Linda Lane Gonzalez, chairman of the Association of Hispanic Advertising Agencies.  Last year around this time, I shared my personal rankings but given how much has changed for Latinos in America following the volatile election last Fall, I thought it would be interesting to see the contrast.  Again, in honor of TV Upfront season, in no particular order, my top five Hispanic Advertising Agencies to watch. 

Juan Perez Comment
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Ad Agencies, Ethnic Marketing, Advertising, Agencies, Hispanic

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The Presidential Election: A Case Study in Hispanic Diaspora Marketing



(photo courtesy Barack Obama) 

Juan Perez Comment
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Marketing, Advertising, Hispanic, Latino

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My Top 5 Hispanic Advertising Agencies To Watch


As American media continues its mad scramble to service its ever tanning audience, one would assumed the role of the Hispanic advertising agency is expanding. As an organization that often plays in this sandbox, I admire the work of the surprising few players that have differentiated themselves in this space.  Yes, I said few.

Juan Perez Comment
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Ad Agencies, Ethnic Marketing, Advertising, Agencies, Hispanic

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