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Do's & Don'ts of Black Twitter Engagement and Marketing

Black Twitter.jpg
One of the first rules of marketing is to "meet them where they are."  This term suggest that there is a place where your customers congregate and build and if positioned accordingly, your messaging will resonate.  If ever there were a place for a marketer to engage the influential Black Millennial where they are, its "Black Twitter." Contrary to other twitter trivial monikers, there is some legitimacy behind the tangible existence of the group.  According to Pew Research, 28 percent of African Americans who use the internet use Twitter, compared to 20 percent of whites.  What's more, 11% of African-Americans on Twitter use it daily compared to only 3% of white users.  

A University of Iowa report dates the first published references of, (then Black People Twitter) to 2008 when the branded hashtag #YouKnowYoureBlackWhen started trending.  What originally only sought to mine black users for creative viral comedic memes galvanized a community.  In fact, the profound creativity of Black Twitter has always been a mainstay since day one.  What was once a group of users joined together by a hashtag is now a viable political and economic engine.  

Juan Perez Comment
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African American, Social Media, Twitter, Multicultural Marketing

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3 Ethnic Ad Agency Solutions Driving the Future of Advertising

 

As digital media and stimuli increasingly lead the way in which ethnic buyers consume media, the role of the ethnic ad agency has dramatically shifted.  As publishers that cater to a general market audience play catch-up, the fact is, the ethnic consumer has been elusive far longer.  As such, the role of these agencies has been to provide the blue print for how to re-evaluate and strategize for a changing American consumer.  Here are three ways changes in multicultural consumer behavior has afforded the ethnic ad agency best practices to paradigm shift the entire advertising industry.  

Juan Perez Comment
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African American, Ad Agencies, Latino, ethnic advertising, ethnic ad agency

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How Tami Roman Helped Steal The 'Black' From Black Entertainment Television

"What media mix is effective in advertising to the ethnic demographic?

Juan Perez Comment
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African American, Basketball Wives, VH1, BET, Flavor of Love, Tami Roman, TV, Love and Hip Hop, Reality TV

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