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An Experiential Marketing Agency Can Feed Your Sales Pipeline

experiential marketing agency

Experiential marketing agencies aren’t a new phenomenon but they are becoming more popular. Firms who specialize in creating experiences around your product or service where your target personas can interact with the brand directly and walk away with a higher recognition and affinity for the brand than before the experience. One important factor with any marketing effort not just experiential, that effort should ultimately be tied into a sales pipeline.

Daniel Gutzmore Comment
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Becky, Sales, Experiential marketing, agency, CRM

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5 Grassroots Marketing Predictions for 2018

Grassroots Marketing

By any measure 2017 was a banner year for grassroots marketing from the 2016 election results and the claim that a "grassroots" campaign is what won the White House to other political fights like the senate seat in Alabama. The #MeToo movement, women's march, climate march, Disaster relief efforts etc. all of these events had a grassroots marketing element as a driving force behind it. It isn't going out on a limb to say this trend will continue into 2018 and beyond, the way it'll manifest itself can be somewhat predicted by these recent occurrences and the ongoing conversations that are happening in private and public spaces. We can predict more political campaigns will focus heavily on grassroots marketing and that phenomenon among others will push grassroots marketing from alternative media to mainstream. We'll also see this play out in the upcoming Census and how grassroots efforts are going to be key for reaching elusive populations. Digital grassroots efforts will increase, as well as an increase in mainstream media particularly news outlets sourcing from more grassroots outlets.

Daniel Gutzmore Comment
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Becky, Grassroots, Grassroots Marketing, 2018, predictions

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The Pursuit of Becky: Why Buyer Personas are the new Target Market


This is an Updated Post (Originally published May 16, 2012) 

Is "Becky" going to be there?  That is a question everyone at Highbrid Media is required to ask themselves before investing time or money in any activity. Who is "Becky," you ask? 

Juan Perez Comment
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Return on Investment, Target Market, Becky, ROI

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