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What Rescinding DACA Means for 'Dreamers' & Multicultural Marketing

 

In 2012 President Obama signed an executive order enacting the Deferred Action for Childhood Arrivals program (DACA).  Recently, keeping a campaign promise, President Trump rescinded the protections for some 787,000+ “Dreamers” who were brought to the United States illegally as children and under DACA were granted temporary right to live, study and work legally in America.  The action put the ball in Congress’ court, setting a six-month clock for them to find a legislative alternative.  But who are these Dreamers, what is their impact on the U.S. economy and would could this mean for multicultural marketing?

Juan Perez Comment
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Dreamers, Multicultural Marketing, DACA, DREAM Act

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