We’re in a very funny time with regard to our relationship with technology. While smartphones and apps have made our lives more convenient, they’ve also opened the door for the line to be crossed skewing the lines between reality and illusion. Fake news, chat bots and marketing trolls have become digital versions of real life bug-a-boos we have allowed to infiltrate our every day. While the 2016 Election keyed us into a lot of what lied beneath the surface, they do present areas of opportunity, specifically for ethnic marketers. Here are 4 ways ethnic advertising can thrive in this new age of potentially destructive technology.
Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated. Regardless of your experience or proficiency, advertising should be taken seriously. Not only should you allocate budget, but also time for it. By prescribing to the right strategies and executing proper planning, execution and measurement, you can attain your goals and attract more multicultural leads to your business. Here are 4 simple ethnic advertising strategies you should be implementing right away.
As digital media and stimuli increasingly lead the way in which ethnic buyers consume media, the role of the ethnic ad agency has dramatically shifted. As publishers that cater to a general market audience play catch-up, the fact is, the ethnic consumer has been elusive far longer. As such, the role of these agencies has been to provide the blue print for how to re-evaluate and strategize for a changing American consumer. Here are three ways changes in multicultural consumer behavior has afforded the ethnic ad agency best practices to paradigm shift the entire advertising industry.