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5 Grassroots Marketing Predictions for 2018

Grassroots Marketing

By any measure 2017 was a banner year for grassroots marketing from the 2016 election results and the claim that a "grassroots" campaign is what won the White House to other political fights like the senate seat in Alabama. The #MeToo movement, women's march, climate march, Disaster relief efforts etc. all of these events had a grassroots marketing element as a driving force behind it. It isn't going out on a limb to say this trend will continue into 2018 and beyond, the way it'll manifest itself can be somewhat predicted by these recent occurrences and the ongoing conversations that are happening in private and public spaces. We can predict more political campaigns will focus heavily on grassroots marketing and that phenomenon among others will push grassroots marketing from alternative media to mainstream. We'll also see this play out in the upcoming Census and how grassroots efforts are going to be key for reaching elusive populations. Digital grassroots efforts will increase, as well as an increase in mainstream media particularly news outlets sourcing from more grassroots outlets.

Daniel Gutzmore Comment
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Becky, Grassroots, Grassroots Marketing, 2018, predictions

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The Evolution of the Grassroots Marketing Definition

 

Juan Perez Comment
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Grassroots, Grassroots Marketing

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MetroPCS Barbershop Takover - A Grassroots Case Study

 

Highbrid takes a similar approach to grassroots marketing in the ethnic community that a doctor or nurse might take with medication. Sure you can give a patient a pill and wait for it to eventually trickle down through the digestive system into the bloodstream, or you can intravenously inject that medication directly for maximum and immediate impact. Highbrid prescribes to the later. By using influencers or tastemakers in the targeted community to spread the brand messaging, you can get theimmediate and maximum impact of intravenous inoculation into the bloodstream of the community. Barbers were perfect for that.

Juan Perez Comment
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Ethnic Marketing, Grassroots, MetroPCS, Case Study, Community Engagement

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A Grassroots Marketing Definition and Guide To A Winning Strategy

For over 12 years we have been the premier grassroots marketing agency in the ethnic space.  But when we tell people what we do, they're often confused.  We needed a working grassroots marketing definition.  

At its core, "Grassroots" is defined at as the most basic level of something, its the lowest common denominator.  Its the essence of something stripped of all the fanfare, the bells and whistles.  The grassroots of our society is the every man, the people.  The grassroots marketing definition we use is the implementation of cost-efficient, unconventional marketing tactics to deliver a messaging to a very targeted group of common consumers that yields high return on investment. 

The Grassroots can often be a moving goalpost so Grassroots marketing strategy is not static.  It has to be fluid and flexible.  Here are a few things to consider when building your Grassroots Marketing strategy.

Juan Perez Comment
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Marketing, definition, Grassroots

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7 Best Practices For Effective Grassroots Campaigns


Every campaign is different and grassroots campaigns, by definition, follow very few rules.  However, using a template or a set of guidelines will help you mitigate failure and These best practices are a few helpful hints to keep in mind when planning.   

Juan Perez Comment
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Marketing, campaigns, Grassroots, Best Practices

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