As the Hispanic population grows, brands are finding it imperative to target the population in a direct and unique way and on a personal level. They've realized specialist in this key growing demo are needed and Turning to a Hispanic marketing agency is often a key step. This process of choosing a Hispanic marketing agency can seem daunting if your experience is in dealing with and contracting general market agencies what are the things you should look for and consider. You want to look into the agencies track record, are they independent or part of a bigger group/conglomerate, what are their metric sources and research practices like, do they have multi-generational accounts and creatives across different nationalities and are they really run by Hispanics.
As more bands clamor for the Hispanic audience they're putting the pressure on agencies to reach a larger swath of the population, faster, and in a way that shows a very clear return. With more agencies and marketing managers tasked with this duty we're beginning to see some trends emerge. We'll discuss some of the more popular Hispanic marketing trends that we're witnessing now and which one of those may or may not be here to stay.