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7 Full Service Marketing Terms You Should know


Similar to many other industries marketing experts can become heavily reliant on industry lingo when discussion marketing activities and campaigns. That's perfectly fine when speaking to industry insiders but can go over the heads of others who may be new to the industry, doing research, potential clients who are deciding to bring in an agency and the public at large. For those who aren't familiar with industry jargon below are few Full-Service Marketing terms that will be used time and again learn these and you'll be well on your Way

Daniel Gutzmore Comment

ADVERTSISNG, Marketing, Ad Agencies, Full Service Marketing


The Presidential Election: A Case Study in Hispanic Diaspora Marketing

(photo courtesy Barack Obama) 

Juan Perez Comment

Marketing, Advertising, Hispanic, Latino


4 Reasons Why Google+ Marketing is Important for Business

So right about now you’re asking yourself two questions: What is this Google +? and Do I need to be on this also? In a nutshell, the answer is yes. The great misconception about social media forums is that they are different brands of the same product. That couldn’t be further from the truth. For the most part, the major players are mutually exclusive of one another, and despite lots of overlap, some of your core audience may be more loyal to one than the other. For more on social media marketing, be sure to check out our ebook.

Today’s busy schedules have mandated that we all do more with less. As marketers, adding another essential social media platform may seem like more of a drag than a convenience, but the truth is it provides just another touch point to reach vital consumers.

So What Exactly is Google +?

Google+ combines the search engine prowess of Google with very simple share tools to create a “sharing” platform.

Well we already have Twitter and/ or Facebook. Why is Google + any different?

It gives you Googles search content at your fingertips married with the personalized networks or circles that enhance the Facebook model. Where using Twitter you have to be careful what you share with all of your Followers, Google + allows you to designate groups with which to share as much or as little content as you deem most appropriate. Its taking Googles smart AdSense technology and applying it to a social model.

Shouldn’t I wait a while to make sure Google + is even viable?

Despite still only offering limited-access via an invitation-only launch, Google is already boasting as many as 20 million users. Google’s “top secret” PR stunt on this one gave it a leg up on the launch of Facebook and Twitter whose followings took much longer to develop. It takes some time to get acquainted to any new platform, so waiting much longer could position you as a tech “laggard.”

I already spend a lot of time on Social Media I can’t afford to dedicate more to Google +

This is a valid argument, very valid. However, think how much time you apologetically spend on Facebook or Twitter. Its addicting. No other media has the ability to functionally make you an addict like Nicotine does. If all of your customers and those you’d like to be so are already congregating to the tune of 20 million: isn’t that an investment of time well spent?

Look, Google + is still in Beta so it hasn’t even launched yet. There are +’s (pun intended) and minuses. Obviously getting in and understanding on the ground floor gives you an advantage over others but remember it is a work in progress. Remember Rule #1 of social media, Your website is home base. Content is king. When it lives on your website you wear the crown. Use social media as a tools to share with the world and give consumers more reasons to find you. Google + is just another outlet, and perhaps the most powerful one for doing so.

Like Facebook and Twitter, they launched as completely different concepts than as they ultimately became. We don’t even know what this thing is or will be. However with the Google behind the project its safe to say this “thing” will be huge. Google+ marketing is sure to be right behind it.

Google+ is the fastest-growing social network ever, despite a limited-access, invitation-only launch.Google confirmed 10 million users after only two weeks, and that number may have reached 20 million as you read this. 

Multicultural Social Media Prospecting

Juan Perez Comment

Facebook, Social Networking, Marketing, Google +, Twitter


A Grassroots Marketing Definition and Guide To A Winning Strategy

For over 12 years we have been the premier grassroots marketing agency in the ethnic space.  But when we tell people what we do, they're often confused.  We needed a working grassroots marketing definition.  

At its core, "Grassroots" is defined at as the most basic level of something, its the lowest common denominator.  Its the essence of something stripped of all the fanfare, the bells and whistles.  The grassroots of our society is the every man, the people.  The grassroots marketing definition we use is the implementation of cost-efficient, unconventional marketing tactics to deliver a messaging to a very targeted group of common consumers that yields high return on investment. 

The Grassroots can often be a moving goalpost so Grassroots marketing strategy is not static.  It has to be fluid and flexible.  Here are a few things to consider when building your Grassroots Marketing strategy.

Juan Perez Comment

Marketing, definition, Grassroots


Top 7 Hispanic Marketing Trends To Watch

Earlier this year, I discussed a few Hispanic Marketing Trends to Pay Attention to.   Now that first quarter is behind us, we can now get an accurate look at what 2016 is shaping up to be. The Hispanic Market in particular is one to watch as it continues to lead the way as it relates to advertising spend.   However, the space has become very crowded and competition has skyrocked.  Huge returns are at stake.  No longer can it be viewed as a special market or addressed with a discretionary budget, Hispanic Marketing needs to be a top priority.  

These companies are pouring in huge investments in marketing in 2016, with as much as $540 billion allocated for advertising and marketing initiatives. 69% will focus on content management, performance optimization and website development, while 53% will make mobile app development and social media their top priority for driving engagement.


Juan Perez Comment

Multicultural, Marketing, Ethnic Marketing, Trends, Hispanic


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