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Non-Traditional Student Recruitment & Grassroots Marketing Case Study

For the truly passionate marketer, it gives them no greater pleasure than to have the ability to brainstorm and create untethered to any budgetary or creative restrictions.  Unfortunately this is a rather utopian concept.  The reality is in effort to reach the targeted populous and to be responsible to the investment return, one must often sacrifice.  Perhaps the closest I can remember coming to this marketing oasis, was in the planning stages Metropolitan College of New York (MCNY's) Bronx Campus Relaunch campaign.  

Juan Perez Comment

Case Study, Non-Traditional Student, Student Recruitment, Grassroots Marketing, MCNY


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