Recently the Trump administration pivoted the immigration conversation from it's normal place of focusing on illegal immigration to now focusing on immigration reform as a whole. Tenants of the policy include qualifiers such as speaking English, being highly skilled, having relatives already here, this seems to suggest pretty blatantly a policy in favor of immigration only from White European nations. Whether or not this policy actually becomes law is another debate, what can't be debated is the effect of the pursuit of this policy on the physci of all Americans whether Pro or anti Immigration, will see the affects of this new physci on pop culture, art, and even in marketing. Multicultural Marketing Agencies in particular will have a heightened sense of awareness surrounding the policy implications, and there's no debating that it can effect agencies in areas from human resources and recruitment to the actual strategy and plans they come up with when putting together campaigns on behalf of clients. We'll talk about 3 ways the latter will manifest itself over the coming months those being smart and subversive messaging, more ad planing and buying of non traditional media, Brands requesting inclusive messaging targeting a wider swath of the multicultural market.
As the multicultural audience continues to grow and thrive companies large and small are looking for ways to engage this audience. Customer relationship management tools CRM is a universally accepted way of keeping track of leads engaging and following those leads trough the buyers journey until they become customers and hopefully endorsers of your product or service. Acquiring and segmenting multicultural leads could seem like an overwhelming task but is going ot be of utmost importance when engaging this audience. This post will focus on 5 ways to get multicultural leadsinto your CRM. Tactics such as paid search, purchasing current multicultural databases, Organic content with airtight conversion paths, scrubbing and surveying of your current database , and grassroots engagement with manual entry.
Typically when a Multicultural advertising agency works on a clients behalf there is a mandate to reach one or many demographics within the multicultural space. Although no agency wants to deliver cookie-cutter solutions there fundamental tactics that a multicultural advertising agency can implement that are universal in their application, but uniquely suited and effective with the multicultural audience. Grassroots activations, non-traditional media, event sponsorship, digital marketing have proven time and again to be cornerstones of strategy a multicultural advertising agency can implement for their clients.
The world is barreling towards diversity, despite the rise of populists/nationalist movements worldwide, most studies paint a picture of a multicultural future. As this future continues to develop Multicultural Advertising is going to continue to ascend to the forefront of most brands priorities as the eagerness to tap into this market reaches new levels.