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A Fortuitous Bounce: Richard Sherman Helps Beats By Dr. Dre Land 'The Perfect Brand Storm'

At Metlife Stadium in East Rutherford, New Jersey despite being the home of not one but two teams it’s always hard to land a seat at a game.

Juan Perez Comment
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Colin Kaepernick, Dr- Dre, NFL, Richard Sherman, Superbowl, Beats by Dr- Dre, Brand

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Tebowing Your Brand: Lessons from the 4th Most Marketable Celebrity

Just how much was the arrival of Tim Tebow to New York worth? It really depends on who you're asking.

Juan Perez Comment
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NFL, Dever Broncos, New York Jets, Branding, Davie-Brown Index, Tim Tebow

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