Student Recruitment has always been a challenging and ongoing process, and as cultural and social norms transform society at large schools are affected by the type of student they need to prospect and recruit. Non-Traditional students make up a significant portion of student bodies in the current day and attracting this student can seem overwhelming. Non-traditional student recruitment requires careful planning and imagination, these students have different lifestyles, come from a myriad of different backgrounds and amenities such as flexible class schedules or childcare provided by the institution can sway decision making when picking an institution. You may offer these options but what are the ways your admissions/recruitment department or agency is letting prospects in the non-traditional space know that these are options for them. This post will define 3 proven tactics for non-traditional student recruitment, those being influencer marketing, grassroots marketing, and non-traditional media.
For the last 13 years, the number of online classes has risen. No longer is college reserved for the recent high school graduate. The internet has made it possible for single parents caring for young children, professionals working full-time, senior citizens looking to learn a new discipline and even those living thousands of miles from campus to take college-level classes. According to “Online Report Card: Tracking Online Education in the United States” a survey of higher education by the Babson Survey Research Group, the number of students in 2015 taking online courses in the U.S. grew to 5.8 million. Today, over 28% of higher education students are enrolled in the least one online course.
For recruiters coveting these online students, the ways of old-school brick-and-mortar admissions require a new strategy and it's easy to make simple mistakes. One focused on the way in which online students interact and base their buying decisions…the internet. For over a decade we’ve been successful recruiting these students before it was in vogue. Along the way, we’ve learned a lot and here are our top for secrets to online student recruitment.
The concept of diversity inclusion is no longer simply a marketing tool. With the recent demographic changes over the last 10 years and emergence of strategic foreign markets, corporate diversity is no longer a badge of honor but rather a necessity. Today’s colleges increasingly serve as a developmental minor league for the American workforce. However turbulent seas are on the horizon. In response, international student recruitment agencies have emerged as a vital tool to compete for the right to educate tomorrow’s leaders.