Because I never get tired of talking about them, one of the topics on this week's Weekly Hot Takes is big business marketing mistakes. Also on the menu is discussing how to inject some fun into your August content calendar and whether you should participate in Internet challenges.
A Faux Pas Here...
Like most people, there's nothing I like more than watching a train wreck -- metaphorically, of course, because I don't think anyone would like an actual train wreck.
Anyway, the point is that in this age of an increasing use of technology, brands are relying on this technology to interact with their consumer base easily and within moments. But with quick interaction, also comes the quick spread of news when that brand messes up. I don't know about anyone else, but it feels like every other week I'm reading about how one brand or another is under fire for making some kind of boneheaded decision gone viral. I was reading this article on the biggest marketing mistakes in recent years, which prompted me to highlight some of my personal favorites.
August Is Here!
August, in my opinion, is one of the hardest months to develop content for because of the fact that there are no official holidays to help guide you towards interaction with your audience. It's a month of relying on your own creativity and some wacky/bizarre social media friendly holidays to give you a hand. So let's take a look at a few you can possibly fit into your content calendar.
First, there are some monthly things you can recognize:
Looking for something more weekly? Try these one:
And last but not least, some daily holidays to recognize and have fun with:
Feel inspired yet? Check out the whole list of August holidays and find something that fits your brand.
Aren't Internet Challenges fun? People get out their cameras and they start filiming as soon as one of these things take off. Take Fall of 2016 into account when even Hillary Clinton, candidate for President of the United States shot a video of her particpation in the Mannequin Challenge that was popular that year. Or, consider how many celebrities participated in the Ice Bucket Challenge and helped to bring awareness to ALS.
Imagine the potential exposure for your brand that you could have by attaching itself to one of these viral challenges. You just have to, like with all marketing choices, be careful about what you pick. The wrong challenge (like say, #InMyFeelings and it's recent news coverage about the dangerous stunts people are pulling) can catch attention for the wrong reasons.
So how do you know when an Internet challenge is one for your business? Consider its origins and if it lines up with the brand story that you've built for your company or if your audience would just think that you were trying too hard. Also consider if it could have any philantrophic ties and if that's something you'd like to attach to your company. Most important is to stick to your brand story. Internet challenges are fleeting, but the right one could help your brand stay in your consumer's minds for a long time.
What did you notice or have thoughts on this week? Comment below.