The term "grassroots marketing" is becoming more prevalant and relevant in the marketing and advertising industry. Generally it implies a low key some may say subversive effort to reach a particular audience. It's not what would be considered a mainstream effort and in the past meant taking to the streets in one fashion or another. In mordern times however grassroots can be a digital effort as well. The term has been applied to political campaigns, social campaigns, and advertising campaigns as well. Specific Grassroot Maketing Exmples would be the 2008 election of Barack Obama, The recent phenemonon of crowdfunding, and Highbrid Media's Barbershop Takeover ad campaign. These grassroots marketing examples display the power and effectiveness of pounding the pavement and touching a desired audience directly on and offline
One the often suggested best practices in blogging is to frequently review old posts for performance and optimization opportunities. In doing so, I came across a post from 2012, "Like Church & State, So Goes Business Marketing & Politics. Never the Two Shall Meet." Even after reading the posts I had no recollection of even writing it. However, given the current climate I wanted to see, what insight might be applicable today given how fast technology and social media has progressed. I thought I would revisit the post and explore if Social Media Marketing and politics are still Church and State.
When choosing an agency partner, there's no lack of options out there which for some is a positive but for others can make the task seem overwhelming. There's a lot that rides on a successfull agency partnership and if things don't go well with that partnership it could mean many things a loss in market share, damage to brand image, individuals on the brand and agency side losing their jobs etc. It's important to have an established criteria in place to try and prevent a disasterous agency partnership. Part of that criteria is deciding the type of agency to use, they're all types of options available but for the purpose of this post we'll concentrate on Full Service Marketing Agency versus Multicultural Marketing Agency.
Whether solepreunuer, small business owner, established business/brand, or large conglomerate marketing is going to be essential to the growth and success of the business. How you "get your name out there" initially and how current/former customers are engaged on an ongoing basis, how do you aquire new customers and build your client base therefore growing the business is essential and is directly tied to marketing. Using a Full Service Marketing Firm is a great way to address these challenges and make sure your marketing is on point, keeping you in touch with your ideal customer and driving growth. When to use a firm is an important decision and is going to depend on a number of factors here are 5 that you should consider.
For the truly passionate marketer, it gives them no greater pleasure than to have the ability to brainstorm and create untethered to any budgetary or creative restrictions. Unfortunately this is a rather utopian concept. The reality is in effort to reach the targeted populous and to be responsible to the investment return, one must often sacrifice. Perhaps the closest I can remember coming to this marketing oasis, was in the planning stages Metropolitan College of New York (MCNY's) Bronx Campus Relaunch campaign.