The college admissions process has changed significantly over the last 30 years and continues to be in a constant state of flux. The advent of the internet and tools like the common application has given prospective students so much more control in the process. The role of the admissions professional has dramatically shifted from one of gatekeeper holding applications up to a rubric to much more of a marketing professional, responsible for student recruitment.
To say healthcare is a big and complicated business is an understatement. So imagine navigating this large and complicated landscape, in one of the most competitive markets, having to target a very specific demographic all while undertaking a re branding of the entire organization. This was the case with Centerlight health care.
Centerlight a managed long term care health center who's primary focus is the elderly contracted with Highbrid Media to help with the roll out of their new branding as their old image had become outdated in the large selection of health centers in the New York Market. One of the main challenges because of this vast array of choices for elders in New York city and their caregivers often time adult children, is the difficulty of separating itself from it's competitors.
Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated. Regardless of your experience or proficiency, advertising should be taken seriously. Not only should you allocate budget, but also time for it. By prescribing to the right strategies and executing proper planning, execution and measurement, you can attain your goals and attract more multicultural leads to your business. Here are 4 simple ethnic advertising strategies you should be implementing right away.
There's no argument that marketing efforts and advertising placements targeting the Hispanic population will increase in the years to come. Population growth along with social and economic changes are a few factors driving this increase, and brands are paying attention. Studying the landscape there's a few trends to watch in marketing to the Hispanic audience, the commodification of the struggle, Spanish target English language, and Activism marketing
As digital media and stimuli increasingly lead the way in which ethnic buyers consume media, the role of the ethnic ad agency has dramatically shifted. As publishers that cater to a general market audience play catch-up, the fact is, the ethnic consumer has been elusive far longer. As such, the role of these agencies has been to provide the blue print for how to re-evaluate and strategize for a changing American consumer. Here are three ways changes in multicultural consumer behavior has afforded the ethnic ad agency best practices to paradigm shift the entire advertising industry.