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MetroPCS Barbershop Takover - A Grassroots Case Study

 

Highbrid takes a similar approach to grassroots marketing in the ethnic community that a doctor or nurse might take with medication. Sure you can give a patient a pill and wait for it to eventually trickle down through the digestive system into the bloodstream, or you can intravenously inject that medication directly for maximum and immediate impact. Highbrid prescribes to the later. By using influencers or tastemakers in the targeted community to spread the brand messaging, you can get theimmediate and maximum impact of intravenous inoculation into the bloodstream of the community. Barbers were perfect for that.

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Ethnic Marketing, Grassroots, MetroPCS, Case Study, Community Engagement

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The Presidential Election: A Case Study in Hispanic Diaspora Marketing



(photo courtesy Barack Obama) 

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Marketing, Advertising, Hispanic, Latino

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4 Reasons Why Google+ Marketing is Important for Business

So right about now you’re asking yourself two questions: What is this Google +? and Do I need to be on this also? In a nutshell, the answer is yes. The great misconception about social media forums is that they are different brands of the same product. That couldn’t be further from the truth. For the most part, the major players are mutually exclusive of one another, and despite lots of overlap, some of your core audience may be more loyal to one than the other. For more on social media marketing, be sure to check out our ebook.

Today’s busy schedules have mandated that we all do more with less. As marketers, adding another essential social media platform may seem like more of a drag than a convenience, but the truth is it provides just another touch point to reach vital consumers.

So What Exactly is Google +?

Google+ combines the search engine prowess of Google with very simple share tools to create a “sharing” platform.

Well we already have Twitter and/ or Facebook. Why is Google + any different?

It gives you Googles search content at your fingertips married with the personalized networks or circles that enhance the Facebook model. Where using Twitter you have to be careful what you share with all of your Followers, Google + allows you to designate groups with which to share as much or as little content as you deem most appropriate. Its taking Googles smart AdSense technology and applying it to a social model.

Shouldn’t I wait a while to make sure Google + is even viable?

Despite still only offering limited-access via an invitation-only launch, Google is already boasting as many as 20 million users. Google’s “top secret” PR stunt on this one gave it a leg up on the launch of Facebook and Twitter whose followings took much longer to develop. It takes some time to get acquainted to any new platform, so waiting much longer could position you as a tech “laggard.”

I already spend a lot of time on Social Media I can’t afford to dedicate more to Google +

This is a valid argument, very valid. However, think how much time you apologetically spend on Facebook or Twitter. Its addicting. No other media has the ability to functionally make you an addict like Nicotine does. If all of your customers and those you’d like to be so are already congregating to the tune of 20 million: isn’t that an investment of time well spent?

Look, Google + is still in Beta so it hasn’t even launched yet. There are +’s (pun intended) and minuses. Obviously getting in and understanding on the ground floor gives you an advantage over others but remember it is a work in progress. Remember Rule #1 of social media, Your website is home base. Content is king. When it lives on your website you wear the crown. Use social media as a tools to share with the world and give consumers more reasons to find you. Google + is just another outlet, and perhaps the most powerful one for doing so.

Like Facebook and Twitter, they launched as completely different concepts than as they ultimately became. We don’t even know what this thing is or will be. However with the Google behind the project its safe to say this “thing” will be huge. Google+ marketing is sure to be right behind it.

Google+ is the fastest-growing social network ever, despite a limited-access, invitation-only launch.Google confirmed 10 million users after only two weeks, and that number may have reached 20 million as you read this. 

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Facebook, Social Networking, Marketing, Google +, Twitter

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Getting Started With A Multicultural Lead Generation Strategy


In a former life I worked in sales support for one of the highest grossing advertising sales engines in the country.  At the time, they were generating so much ad revenue, the biggest sales challenge was how to generate new business. The vast majority of the viable prospective customers were either already buying, or were currently "in the pipeline" (being worked by one of the sales agents.)  For a new sales executive, it was virtually impossible to find a brand new lead that wasn't already picked over by someone else at the company in the past.  

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Multicultural, Lead generation, multicultural consumers, inbound marketing

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5 Things To Consider When Choosing a Multicultural Advertising Agency

Choosing an advertising agency is a lot like selecting a mate.  There are many things to consider such as values, compatibility even finances.  Choosing a Multicultural Advertising Agency comes with its own set of rules, even if you have a general market agency.  Here are five things to consider when choosing a multicultural advertising agency.  

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