Does it seem to you like Millennials are taking over the world? Everywhere we go, we hear about how Millennials are changing how we sell, market, and even vote. The Millennial generation has virtually flipped society as we knew it on its head. Damn the Millennials with their technology and their need for wifi and coffee, along with their impatience necessitating on-demand entertainment. Millennials have ruined everything right? Or have they?
Well you did it America! You finally made it through one of the most divisive and polarizing presidential elections of all-time. Traditional and social media's vast reach, our access to it, and the overload of information available at our fingertips took an emotional toll on the country. As we sift through the rubble, return to our lives and begin to look around, we will begin to see some changes. The multicultural advertising world and the role of the ethnic ad agency is one of those areas where we will most certainly see them.
Highbrid takes a similar approach to grassroots marketing in the ethnic community that a doctor or nurse might take with medication. Sure you can give a patient a pill and wait for it to eventually trickle down through the digestive system into the bloodstream, or you can intravenously inject that medication directly for maximum and immediate impact. Highbrid prescribes to the later. By using influencers or tastemakers in the targeted community to spread the brand messaging, you can get theimmediate and maximum impact of intravenous inoculation into the bloodstream of the community. Barbers were perfect for that.
So right about now you’re asking yourself two questions: What is this Google +? and Do I need to be on this also? In a nutshell, the answer is yes. The great misconception about social media forums is that they are different brands of the same product. That couldn’t be further from the truth. For the most part, the major players are mutually exclusive of one another, and despite lots of overlap, some of your core audience may be more loyal to one than the other. For more on social media marketing, be sure to check out our ebook.
Today’s busy schedules have mandated that we all do more with less. As marketers, adding another essential social media platform may seem like more of a drag than a convenience, but the truth is it provides just another touch point to reach vital consumers.
So What Exactly is Google +?
Google+ combines the search engine prowess of Google with very simple share tools to create a “sharing” platform.
Well we already have Twitter and/ or Facebook. Why is Google + any different?
It gives you Googles search content at your fingertips married with the personalized networks or circles that enhance the Facebook model. Where using Twitter you have to be careful what you share with all of your Followers, Google + allows you to designate groups with which to share as much or as little content as you deem most appropriate. Its taking Googles smart AdSense technology and applying it to a social model.
Shouldn’t I wait a while to make sure Google + is even viable?
Despite still only offering limited-access via an invitation-only launch, Google is already boasting as many as 20 million users. Google’s “top secret” PR stunt on this one gave it a leg up on the launch of Facebook and Twitter whose followings took much longer to develop. It takes some time to get acquainted to any new platform, so waiting much longer could position you as a tech “laggard.”
I already spend a lot of time on Social Media I can’t afford to dedicate more to Google +
This is a valid argument, very valid. However, think how much time you apologetically spend on Facebook or Twitter. Its addicting. No other media has the ability to functionally make you an addict like Nicotine does. If all of your customers and those you’d like to be so are already congregating to the tune of 20 million: isn’t that an investment of time well spent?
Look, Google + is still in Beta so it hasn’t even launched yet. There are +’s (pun intended) and minuses. Obviously getting in and understanding on the ground floor gives you an advantage over others but remember it is a work in progress. Remember Rule #1 of social media, Your website is home base. Content is king. When it lives on your website you wear the crown. Use social media as a tools to share with the world and give consumers more reasons to find you. Google + is just another outlet, and perhaps the most powerful one for doing so.
Like Facebook and Twitter, they launched as completely different concepts than as they ultimately became. We don’t even know what this thing is or will be. However with the Google behind the project its safe to say this “thing” will be huge. Google+ marketing is sure to be right behind it.
Google+ is the fastest-growing social network ever, despite a limited-access, invitation-only launch.Google confirmed 10 million users after only two weeks, and that number may have reached 20 million as you read this.