Recently, Sony Pictures acquired the rights to a movie based on emojis. The studio allegedly outbid two other major studios – Paramount and Warner Bros for the rights to the film about these popular mini picture icons.
Last week some of the worlds greatest athletes engaged in their own war of emojis. During the recent NBA free agency period, the Los Angeles Clippers fought to keep the rights to their center, DeAndre Jordan while rival the Dallas Mavericks attempted to lure him away. The Clippers sent a contingent to the 7 foot center's hometown of Houston in effort to persuade him to stay. Not to be outdone, the Mavericks, lead by team owner and Shark Tank's, Mark Cuban, sent their own recruitment dream team to meet with Jordan.
With both teams en route, a member of the Dallas delegation, Chandler Parsons took to twitter. In a sign of solidarity, he simply posted the airplane emoji broadcasting to the world his mode of travel and intention to complete the mission. What followed was a global war of clipart, unlike one ever publicly seen before, demonstrated by grown men who exert their physical will for a living.
✈️— Chandler Parsons (@ChandlerParsons) July 8, 2015
The Clippers' J.J. Reddick would have none of it. Opting for four wheels instead of three, to get there from nearby Austin, Texas.
🚙— JJ Redick (@JJRedick) July 8, 2015
Blake Griffin of Kia Optima commercial fame, would thunder in with his two cents.
✈️🚁🚙— Blake Griffin (@blakegriffin32) July 8, 2015
Paul Peirce, didn't quite understand the game. So he posted a picture of the rocket emoji. We'll give him a pass, he's almost 38.
And then the testosterone really got flowing as the conversation shifted to self-glorification as Kobe Bryant, Michael Jordan and yes, even Mohammed Ali vied for the top spot.
🐐— Jordan (@Jumpman23) July 8, 2015
While to many of us this may just seem like some childish humor bordering on foolishness but there are some marketing gems here, in particular for those targeting millennial audiences.Lesson 1. The emoji keyboard has replaced the cumbersome text shorthand for the millennial. Initially reserved for the pre-pubesent banter of giggly pimple-faced teenage girls, the emoji is far more efficient than the three keystroke combination of a colon, dash and closed parenthesis. For busy millennials, especially highly effective consumers, the emoji is a key stroke away and garners greater variety.