Happy New Year everyone. Right alongside the traditional rights of January (the broken resolutions and the cheesy income tax preparation commercial) is the annual industry prediction report. No industry adopts this process more than marketing, specifically digital marketing. With so much emphasis on key performance indicators, benchmarks and return on investment, experts believe that the data can help us accurately predict what happens next. Marketers will then use this information to predict trends and stay ahead of the curve. However, not much has been written about multicultural marketing trends.