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UniverSoul x SuperWings NY: A Cross Promotion Case Study

Over the past 12+ years, one of strategies Highbrid has used with a tremendous level of success is that of the Cross Promotion.  Wikipedia defines Cross-promotion as a form of marketing promotion where customers of one product or service are targeted with the promotion of a related product. During my research for this article, I came across no shortage of examples in which the net gain between both parties was a "win-win."  However, what we most commonly refer to as cross-promotion, might more accurately identified as strategic partnerships.
 

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Case Study, Cross Promotion

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