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4 Easy Ethnic Advertising Strategies You Can Implement Today

Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated.   Regardless of your experience or proficiency, advertising should be taken seriously.  Not only should you allocate budget, but also time for it.  By prescribing to the right strategies and executing proper planning, execution and measurement, you can attain your goals and attract more multicultural leads to your business. Here are 4 simple ethnic advertising strategies you should be implementing right away.   

Juan Perez Comment
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Ethnic Marketing, inbound marketing, ethnic advertising, digital marketing

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Getting Started With A Multicultural Lead Generation Strategy


In a former life I worked in sales support for one of the highest grossing advertising sales engines in the country.  At the time, they were generating so much ad revenue, the biggest sales challenge was how to generate new business. The vast majority of the viable prospective customers were either already buying, or were currently "in the pipeline" (being worked by one of the sales agents.)  For a new sales executive, it was virtually impossible to find a brand new lead that wasn't already picked over by someone else at the company in the past.  

Juan Perez Comment
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Multicultural, Lead generation, multicultural consumers, inbound marketing

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