Institutional Advancement is important for most schools especially private institutions that rely heavily on tuition and support from alumni outside donors and their endowment. It's not an easy task by any stretch of the imagination and if not done properly can really cripple an institutions ability to grow offer programs and supplies to it's current students and attract new students semester after semester. Make no mistake institutional advancement is a part of student recruitment and vice versa. So how does an institution bolster it's fundraising and make it beneficial year in and year out creating an environment for growth at the school? A large part of the answer is you need to have an iron clad system in place that builds a pipeline where you're introducing new potential donors on one end nurturing them through a journey to where they not only donate on the other end of that pipeline but also become advocates bringing others into the pipeline as well. By building out proper personas, engaging content with call to actions, a dedicated conversion path, and follow up to close delighting those supporters turning them into advocates.
As a small business owner, there have been a number of skills I've developed along the way that don't necessarily fall under the vertical of our marketing business function. I've developed basic human resource skills, earned a degree in accounting, I fashion myself a therapist at times, and am even proud of my janitorial prowess. However the most indispensable skill, and one I hope to perfect one day, is that of fundraising.
Expert fundraisers are the most coveted for any college board of directors because they're hard to identify and "good at fundraising" is never a line on a resume (and if it is, buyer beware!) Accomplished fundraiser's reputations precede them. If you're fortunate to land one on your board, do your best to keep them around. The truth however is, you're probably reading this because you don't have that all-star. That's ok because while fundraising comes more natural to some, for others it's a learned ability. You can whip your rag-tag board into shape by teaching the principles of raising funds, and reinforcing them over and over again. It doesn't matter if you're a large institution, local college, private or public high school or university, the principals are the same. Here are the 5 essential fundraising tips for your School or University.