News & Views

The Pursuit of Becky: Why Buyer Personas are the new Target Market

This is an Updated Post (Originally published May 16, 2012) 

Is "Becky" going to be there?  That is a question everyone at Highbrid Media is required to ask themselves before investing time or money in any activity. Who is "Becky," you ask? 

Juan Perez Comment

Return on Investment, Target Market, Becky, ROI


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