News & Views

The Pursuit of Becky: Why Buyer Personas are the new Target Market


This is an Updated Post (Originally published May 16, 2012) 

Is "Becky" going to be there?  That is a question everyone at Highbrid Media is required to ask themselves before investing time or money in any activity. Who is "Becky," you ask? 

Juan Perez Comment
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Return on Investment, Target Market, Becky, ROI

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