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Juan Perez

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5 Vital Metrics To Measure Diversity In Higher Education

 

Throughout this diversity series, we've made the case for why a more diverse learning environment is one, that ultimately produces greater results. However, what are the results we are expecting? How do they materialize and what value do they add? In order to determine that we need to assess and track key performance indicators or metrics.

Many people think metrics are the latest fancy buzz word that's a glorified synonym for data. Not quite. Data is nothing but a bunch of information if its not manipulated to create meaningful value. Metrics bring that data to life. Great metrics interpret data in such a way, that at a glance, you can determine success. Today, we have analysts making an exceptional living by simply interpreting this data and selecting key metrics in a dashboard or a tool used to simplify complex data sets to provide users with at a glance awareness of current performance. When it comes to moving your institution toward healthy diversity, here are 5 vital metrics To Measure Diversity In Higher Education that you should be tracking.

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Diversity, Supplier Diversity, Higher Education, campus diversity, Diversity Inclusion

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Diversity Infusion: 6 Tools For More Diverse College Campus

At nearly every college, university and now even the private schools in the country you'll find a position, if not department, dedicated to the job of diversity inclusion.  While certainly, a hot trend, more diverse college campuses are the future as evidenced by the changing demographics.   

RBC.com defines diversity as any dimension that can be used to differentiate groups and people from one another while showing appreciations of differences in ethnicity, gender, age, national origin, disability, sexual orientation, and religion.  

Conversely, inclusion is a state of being valued, respected and supported and creating an environment and culture where each person can achieve his or her full potential.  

When you think about it, these two concepts are quite contrary, opposites in fact.  Can we highlight individuality while asking for togetherness?  Here in lies the challenge with Diversity Inclusion.  While on the surface a noble concept, but for many schools its a Utopian environment that we can only aspire to.  However, with the most diverse institutions realizing the greatest success, forward-thinking educators must look to diversify their student bodies, faculty, and staff.  Here are six tools for attaining a more diverse college campus.   

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Diversity, Colleges, Supplier Diversity, campus diversity, Diversity Inclusion

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Keys To Creating Discussions about Women's Equality & Campus Diversity

 
It started with the revelation that Harvey Weinstein was using his power and influence to sexually harass woman and the whole House of Cards folded when actor Kevin Spacey and comedian Louis C.K. admitted to sexual harassment and other impropriety.   Accusers have come forward in numbers too many to count and the #MeToo hashtag has empowered women (and men) across the globe to speak up and out against the rich and powerful that have used their positions as a license for inappropriate behavior.  
 
While the fight woman's rights isn't a new one, the groundswell reached a tipping point with Donald Trump's Access Hollywood tape first leaked and later reached a fever pitch with the Woman's March after his inauguration  in January.  What was historically a tempered discussion about suffrage, and more recently abortion has become the premier international topic of conversation centered around diversity.  Women across the globe have been speaking out against inequality ranging from equal pay to sexual harassment.  These concerns aren't unique to celebrity however and college campuses have become ground zero for all parties to share an opinion.  Although our institutions of higher learning should be  fertile  ground for all healthy discussion, much like our National discourse, lines have been drawn and sides have been dug in on their positions resulting in tempers flaring into conflict.  Issues from safety to  liability  exposure and 1st  Amendment  rights are all variables to be accounted for.  Here are four keys to hosting healthy discussions about Women's Equality and campus diversity at your school. 
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Diversity, Women in Media and Marketing, WOMEN, Equal Pay, Sexual Harrassment, Women's Equality

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Essential Decision Stage Tools of the Multicultural Marketing Funnel

 

As the third phase of the multicultural marketing funnel, the Decision Stage is when you and the consumer get down to brass tax and close the deal.  Without it, all your hard work on nurturing the lead is fruitless.  However it also the stage in the multicultural marketing funnel, where the lead is passed from the marketing team to sales.  

As a huge fan of Summer Olympic Track and Field, there are few events I look forward to more than the 4x100 relay.  While its true, it gives you an opportunity to see more of your favorite athletes on the track simultaneously, its the most unpredictable race.   The favorites often don't win because of the anxiety and attention to detail surrounding the baton hand-off from one runner to the next.  Each Olympics some of the fastest runners in the world are defeated by dark horse competitors, all because they simply execute the hand-off better.   

Much like a relay, the decision stage can be fraught with risk and anxiety. We must continue the lead down the buyer's journey to a close without losing momentum or value in the relationship.  Much like being gifted with world-class speed, having a great product or service isn't the only variable in a successful decision stage strategy.  A well defined and executed process is critical.  Here are four tools to help you develop an amazing Decision Stage strategy in the Multicultural Marketing Funnel.  

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Key Consideration Stage Tools of the Multicultural Marketing Funnel


The second stage in the multicultural marketing funnel is the consideration stage.  By far the most misunderstood, its a critical step in the decision making process of a consumer.  It is during this stage that the buyer actually defines their problem and researches options to solve it.  Unlike the awareness stage where you're strictly providing value, during the consideration stage marketers are intending to drive behavior which is no easy task.  Multicultural consumers are extremely brand loyal and overall hesitant to experiment on new products.  While heavy lifting, this stage provides a huge opportunity because if your competition is not investing in it, you win the sale.  

The Multicultural Marketing Funnel is much different than a sales process.  Old school sales no longer works the same in the age of the Internet   Consumers have far too much information at their fingertips.  Sterotypical sleezy car-salesman types historically would attempt to have you breeze through, if not skip, the consideration stage altogether.  Attempting to do that today is a miscalculation of the needs of the multicultural buyer.  The purchase decision is far more layered and complex than making a decision to buy or not but instead factors like convenience, quality even social mission play an important factors.  Buyers are no longer just motivated by price.  

Its important to leverage pain and recognize that the challenges of the multicultural consumer are unique and often ignored.  They expect you to understand the differences that make them unique and account for them in your business model.  In return, loyalty is often the light at the end of the tunnel.  Here are a few essential tools to help you navigate through the Consideration stage of the Multicultural Marketing Funnel.

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Multicultural, marketing funnel, consideration stage

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