The awareness stage is by far the most difficult obstacle in the multicultural marketing funnel. Attracting anyone's attention in the age of technology is difficult. These challenges are compounded by the fact that multicultural consumers are elusive and non-traditional in their media consumption behavior.
To be effective in attracting attention of the multicultural consumer, you need to understand their unique challenges and make sure you empathize. For most multicultural consumers, what they expect from the brands they're loyal to is be heard and understood. This is the simplest way to build awareness. Devising an extremely well-targeted strategy is essential to achieving this objective. Here are the four essential tools to use in the Awareness stage of the modern Multicultural Marketing Funnel.