News & Views

5 Questions Small Businesses Must Ask When Considering A Full Service Marketing Agency

When deciding to hire a full-service marketing agency, there a few things a small business owner must keep in mind.  First and foremost, they must clearly define their goal.  Are you looking for an Advertising Agency or more likely, a Full-Service Marketing Agency? 

The question itself begs another.  What is the difference?  Our friends over at Marketing Professionals concisely clarify advertising as “just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts.”  So, a full-service marketing agency is one that can deliver all of those components for a customer. 

Who needs a Marketing Agency? 

Before we answer that, lets discuss who doesn’t. Many larger brands elect to have their marketing farmed out to a series of specialist.  They’ll hire one agency to do their public relations and another to do their advertising, (maybe even several, depending on the complexity of message and demographics.)  Marketing has become very specialized.  A single brand could be doing business simultaneously with dozens of agencies. 

While marketing is an activity that every business should be investing in, for some growing businesses hiring an agency may be premature.  Here are a few questions, the small business owner should ask themselves before hiring an agency. 

Juan Perez Comment

Small Business, Agencies, Business Marketing


5 Social Media Business Marketing for Talking Politics


One the often suggested best practices in blogging is to frequently review old posts for performance and optimization opportunities.  In doing so, I came across a post from 2012, "Like Church & State, So Goes Business Marketing & Politics. Never the Two Shall Meet."  Even after reading the posts I had no recollection of even writing it.  However, given the current climate I wanted to see, what insight might be applicable today given how fast technology and social media has progressed.  I thought I would revisit the post and explore if Social Media Marketing and politics are still Church and State.   

Juan Perez Comment

Small Business, Social Media, Social Networking, Politics, Branding, Business Marketing


Posts by Topic

see all

Popular Posts