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Grassroots Marketing Campaign Saves Puerto Rico

  Hurricane Maria devastated Puerto Rico. As we've seen in other natural disasters or catastrop...

7 Best Practices For Effective Grassroots Campaigns

Every campaign is different and grassroots campaigns, by definition, follow very few rules.  Ho...

The Advertising Sales 4 Letter Word That Will Stop You In Your Tr...

You can often tell long before a pitch meeting ends, how it is going.  When things are good, th...

The Perception of Assumption

A few weeks ago I'm in a "Pitch meeting" at a large University here on the east coast, we get t...

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