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Twitter: The Secret Sauce of Jamaican Diaspora Advertising


We often don't give credit to things we know little about.  American marketers often discount the viability of immigrant consumers for a number of reasons.  Perhaps there's prejudice or stigma or maybe the data doesn't tell the whole story.  The American advertising model dictates that marketers use a very holistic and diversified approach with a strategic balance of traditional, non-traditional and digital media.  But what if I told you, the Jamaican diaspora breaks all those rules and spending money on traditional advertising media and marketing strategies is actually diminishes return on investment?  What if I told you that social media, specifically twitter should be the nucleus of any strategy?  Would you write me off as a kook?  If not, and you're curious... read on.  

Juan Perez Comment
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Social Media, Twitter, Diaspora, Jamaica

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