As the multicultural audience continues to grow and thrive companies large and small are looking for ways to engage this audience. Customer relationship management tools CRM is a universally accepted way of keeping track of leads engaging and following those leads trough the buyers journey until they become customers and hopefully endorsers of your product or service. Acquiring and segmenting multicultural leads could seem like an overwhelming task but is going ot be of utmost importance when engaging this audience. This post will focus on 5 ways to get multicultural leadsinto your CRM. Tactics such as paid search, purchasing current multicultural databases, Organic content with airtight conversion paths, scrubbing and surveying of your current database , and grassroots engagement with manual entry.