We’re in a very funny time with regard to our relationship with technology. While smartphones and apps have made our lives more convenient, they’ve also opened the door for the line to be crossed skewing the lines between reality and illusion. Fake news, chat bots and marketing trolls have become digital versions of real life bug-a-boos we have allowed to infiltrate our every day. While the 2016 Election keyed us into a lot of what lied beneath the surface, they do present areas of opportunity, specifically for ethnic marketers. Here are 4 ways ethnic advertising can thrive in this new age of potentially destructive technology.