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5 Things to Consider for Influencer Marketing Strategy

 

Influencer marketing is becoming less of a non-traditional strategy into one that more companies and agencies are using to reach their audience. The rise in social media over the last decade and the evolution of all media has produced individuals and sometimes groups who've curated an image and following wielding influence on a large, important (sometimes both) group of people brands would like to tap into. But as with all new tactics, there's is some trial and error when implementing influencer marketing strategy there are basic factors you want to keep in mind and pay attention to in order to achieve Success. Who are your actual Infleucners KPI's and metrics for success, content strategy, what channels are your influencers using and how do you optimize these efforts?

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Influencers, influencer marketing

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