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5 Things to Consider for Influencer Marketing Strategy


Influencer marketing is becoming less of a non-traditional strategy into one that more companies and agencies are using to reach their audience. The rise in social media over the last decade and the evolution of all media has produced individuals and sometimes groups who've curated an image and following wielding influence on a large, important (sometimes both) group of people brands would like to tap into. But as with all new tactics, there's is some trial and error when implementing influencer marketing strategy there are basic factors you want to keep in mind and pay attention to in order to achieve Success. Who are your actual Infleucners KPI's and metrics for success, content strategy, what channels are your influencers using and how do you optimize these efforts?

Daniel Gutzmore Comment

Influencers, influencer marketing


What Drives Hispanic Marketing Trends?


Hispanic buying power is expected to reach $1.7 trillion by 2020, a product of the demographic in the U.S, reaching its maturity.  There’s no secret that the Latin consumer has evolved into one of U.S. marketers most coveted prizes.  But just targeting Hispanics won’t necessarily make them buy your products or services. Understanding the actions that change buying behavior in mass or identifying trends is the art of marketing in its highest form.  But Hispanic marketing trends are unpredictable.  Instead of forecasting the trends, understanding what’s the driving force behind them is a more reliable barometer.

Juan Perez Comment

Hispanic, Latino, Influencers, Marketing Trends


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