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Getting Started With A Multicultural Lead Generation Strategy

In a former life I worked in sales support for one of the highest grossing advertising sales engines in the country.  At the time, they were generating so much ad revenue, the biggest sales challenge was how to generate new business. The vast majority of the viable prospective customers were either already buying, or were currently "in the pipeline" (being worked by one of the sales agents.)  For a new sales executive, it was virtually impossible to find a brand new lead that wasn't already picked over by someone else at the company in the past.  

Juan Perez Comment

Multicultural, Lead generation, multicultural consumers, inbound marketing


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