As recruitment evolves there's zero debate about digital being part of any institutions strategy.Digital student recruitment is going to require admissions depts. across the globe to have a clear objective when leveraging the tools available to them engaging prospective students online. They're many aspects of successful digital student recruitment including selecting the proper platform, making sure your content is consistent and of the highest quality possible. It's also important to have diversity in the ways and means your message is carried but cohesive across the board regardless of the vessel. Other keys are putting a structure in place in the form of a calendar and making sure to engage in a conversation in your digital student recruitment as opposed to heavy-handed one way messaging.