How to Recruit College students? This question has been asked by admissions departments around the world for a very long time. The answer is simply, Systematically. The fact is student recruitment is a complicated process a journey both for the prospective student and for the college. With many steps along that journey and multiple departments and individuals involved, the only way to maximize the efforts to build this pipeline and operate at peak enrollment is to have a system in place. This system should allow the college to identify and build a persona for their ideal prospective students across programs and courses that make sense. It should also put in a place a defined journey for these personae to take, and finally the system should close the prospect into an actual student and empower that new student the ability to evangelize about the school attracting more ideal personas.