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3 Keys On How to Recruit College Students Systematically

 

How to Recruit College students? This question has been asked by admissions departments around the world for a very long time. The answer is simply, Systematically. The fact is student recruitment is a complicated process a journey both for the prospective student and for the college. With many steps along that journey and multiple departments and individuals involved, the only way to maximize the efforts to build this pipeline and operate at peak enrollment is to have a system in place. This system should allow the college to identify and build a persona for their ideal prospective students across programs and courses that make sense. It should also put in a place a defined journey for these personae to take, and finally the system should close the prospect into an actual student and empower that new student the ability to evangelize about the school attracting more ideal personas.

Daniel Gutzmore Comment
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Colleges, Student Recruitment

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5 Keys to Digital Student recruitment

 

As recruitment evolves there's zero debate about digital being part of any institutions strategy.Digital student recruitment is going to require admissions depts. across the globe to have a clear objective when leveraging the tools available to them engaging prospective students online. They're many aspects of successful digital student recruitment including selecting the proper platform, making sure your content is consistent and of the highest quality possible. It's also important to have diversity in the ways and means your message is carried but cohesive across the board regardless of the vessel. Other keys are putting a structure in place in the form of a calendar and making sure to engage in a conversation in your digital student recruitment as opposed to heavy-handed one way messaging.

Daniel Gutzmore Comment
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Student Recruitment, Online Student Recruitment, digital student recruitment

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5 Hispanic Student Recruitment Strategies That Win

 
According to a Pew Research study, In 2014, 35% of Hispanics ages 18 to 24 were enrolled in a two- or four-year college, up from 22% in 1993 or an increase of 2.3 million Hispanic college students. During this time, blacks increased 8% and whites only 5%.  According to the Hispanic Federation and Nielsen, nearly 1.2 million Latinos have at least some college education and nearly one million reported being high school graduates.  If it's true that 1 in 6 Americans in this country is now Latino, competing to educate them should be one of your top priorities.  Here are 5 keys to effective Hispanic student recruitment.  
Juan Perez Comment
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Hispanic, Non-Traditional Student, Student Recruitment

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6 Keys For An Effective Charter School Student Recruitment Campaign

For any growing charter school, student recruitment is an essential element of the enrollment process.   With an incredibly competitive market for students, top charter institutions launch campaigns as early as the start of school in the fall through the end of school.  Effective recruitment campaigns require careful planning and dedicated resources to ensure proper execution.  All stakeholders in the process must be on the same page, believe and be engaged in the campaign and have a solid understanding of what success will look like with key performance indicators.  Here are six keys to planning an effective Charter School Student Recruitment campaign

Juan Perez Comment
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Student Recruitment

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3 Effective Non Traditional Student Recruitment Techniques

 

Student Recruitment has always been a challenging and ongoing process, and as cultural and social norms transform society at large schools are affected by the type of student they need to prospect and recruit. Non-Traditional students make up a significant portion of student bodies in the current day and attracting this student can seem overwhelming. Non-traditional student recruitment requires careful planning and imagination, these students have different lifestyles, come from a myriad of different backgrounds and amenities such as flexible class schedules or childcare provided by the institution can sway decision making when picking an institution. You may offer these options but what are the ways your admissions/recruitment department or agency is letting prospects in the non-traditional space know that these are options for them. This post will define 3 proven tactics for non-traditional student recruitment, those being influencer marketing, grassroots marketing, and non-traditional media.

 

Daniel Gutzmore Comment
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Non-Traditional Student, Student Recruitment

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