As America trends towards a more diverse society, everyone from the small business owner to the veteran marketer has had to adjust accordingly. We've been conditioned to target the biggest group of consumers as best practice. But this "general marketplace" is now contracting and at a rapid pace. Understanding the multicultural consumer is tremendous importance. Here are 7 multicultural marketing terms that you should know to get you started.
Its that time of year where we make (and break) our new year's resolutions. While an artificial benchmark, a new year gives us an opportunity to look back, ahead and prepare to be better. How did you do with last year's resolutions? It might be worth a look back. Unlike unrealistic goals we might set with our personal resolutions, I encourage you to think about how making these few tweaks to your multicultural marketing strategy can yield measurable results in 2018 and beyond. Here are my top 5 Multicultural Marketing New Year's Resolutions for 2018
While the role of Institutional Advancement may differ slightly at every college, at its core, its tasked with furthering the mission of the school. While on the surface the department is tasked with protecting the school's integrity, the most important function is that of fundraising and endowment. However, recent technology and the rise of the share economy has thrown what were historical fundraising models, on their head. Crowdfunding, the practice of funding a project or venture by raising many small amounts of money from a large number of people, has threatened the traditional institutional advancement role. Contrary to popular belief, the two don't have to be mutually exclusive of one another and can co-exist in the same sandbox. Here is the case for why crowdfunding is in fact, the future of college institutional advancement.
As a small business owner, there have been a number of skills I've developed along the way that don't necessarily fall under the vertical of our marketing business function. I've developed basic human resource skills, earned a degree in accounting, I fashion myself a therapist at times, and am even proud of my janitorial prowess. However the most indispensable skill, and one I hope to perfect one day, is that of fundraising.
Expert fundraisers are the most coveted for any college board of directors because they're hard to identify and "good at fundraising" is never a line on a resume (and if it is, buyer beware!) Accomplished fundraiser's reputations precede them. If you're fortunate to land one on your board, do your best to keep them around. The truth however is, you're probably reading this because you don't have that all-star. That's ok because while fundraising comes more natural to some, for others it's a learned ability. You can whip your rag-tag board into shape by teaching the principles of raising funds, and reinforcing them over and over again. It doesn't matter if you're a large institution, local college, private or public high school or university, the principals are the same. Here are the 5 essential fundraising tips for your School or University.
Throughout this diversity series, we've made the case for why a more diverse learning environment is one, that ultimately produces greater results. However, what are the results we are expecting? How do they materialize and what value do they add? In order to determine that we need to assess and track key performance indicators or metrics.
Many people think metrics are the latest fancy buzz word that's a glorified synonym for data. Not quite. Data is nothing but a bunch of information if its not manipulated to create meaningful value. Metrics bring that data to life. Great metrics interpret data in such a way, that at a glance, you can determine success. Today, we have analysts making an exceptional living by simply interpreting this data and selecting key metrics in a dashboard or a tool used to simplify complex data sets to provide users with at a glance awareness of current performance. When it comes to moving your institution toward healthy diversity, here are 5 vital metrics To Measure Diversity In Higher Education that you should be tracking.