With the Latino demographic the coveted prize amongst marketers, there has been a lot of research and that has gone into developing best-practices on how to target the Hispanic Diaspora. However, no two Latinos are created equal and subscribing to one homogeneous strategy while effective has proved to yield often inefficient results. By using a more granular approach and targeting migrants from specific countries and the degree of generational removal, marketers will see the highest return on their spend.
While Americans in recent years have become more familiar with The Dominican Republic via their athletes and affordable vacation destinations, many are less so familiar with its Diaspora and the unique attributes that make it attractive for would-be marketers. Here are five interesting factors to consider in your Dominican Disapora marketing campaign.