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5 Grassroots Marketing Predictions for 2018

Grassroots Marketing

By any measure 2017 was a banner year for grassroots marketing from the 2016 election results and the claim that a "grassroots" campaign is what won the White House to other political fights like the senate seat in Alabama. The #MeToo movement, women's march, climate march, Disaster relief efforts etc. all of these events had a grassroots marketing element as a driving force behind it. It isn't going out on a limb to say this trend will continue into 2018 and beyond, the way it'll manifest itself can be somewhat predicted by these recent occurrences and the ongoing conversations that are happening in private and public spaces. We can predict more political campaigns will focus heavily on grassroots marketing and that phenomenon among others will push grassroots marketing from alternative media to mainstream. We'll also see this play out in the upcoming Census and how grassroots efforts are going to be key for reaching elusive populations. Digital grassroots efforts will increase, as well as an increase in mainstream media particularly news outlets sourcing from more grassroots outlets.

Daniel Gutzmore Comment
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Becky, Grassroots, Grassroots Marketing, 2018, predictions

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Grassroots Marketing Campaign Saves Puerto Rico

 

Hurricane Maria devastated Puerto Rico. As we've seen in other natural disasters or catastrophes the road to recovery is a difficult one filled with lot's of twist and turns. Especially in this case where reports indicate there isn't a single part of the island that wasn't touched by the storm the reliefs efforts are going to be massive, and need to be sustained over a long period of time so the proud people of Puerto Rico can get back on their feet. Although it's very informal and there's no "lead marketing agency" per se,there's already a Grassroots Marketing Campaign going on and this will be the catalyst for the recovery efforts that will bring Puerto Rico back to it's glory.

Daniel Gutzmore Comment
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Campaign, Grassroots Marketing, Puerto Rico

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5 Grassroots Marketing Examples in the wake of Natural Disaster

Our thoughts and prayers go out to the thousands affected by the devastation in the wake of Hurricane Harvey. With an event of this magnitude, victims will have long-term needs for months and years to come. To help. you can make a donation to the American Red Cross (www.redcross.org).  I must preface this entry by saying I don’t support the practice of exploitation of tragedy. In no way is this an endorsement of capitalizing on the misfortune of others for business gain.   

Despite what may now be a varying opinion concerning global climate change, what isn’t debatable is the fact that we have been experiencing more severe weather.  “Once a Century Storms” and other natural disasters are becoming far more frequent.  And while storms are top of mind in the wake of Hurricane Harvey, it’s important to remember there are other natural disasters in the form of tornados, earthquakes.  Additionally, disaster can strike in a number of different ways that may adversely affect your business or you personally. 

As the number of disasters increase, so have the number of businesses, products and services available to help mitigate the risk and deal with the fallout efficiently in the event disaster strikes close to home.  The challenge that many of them have is convincing them they want the protection or a solution until disaster strikes and the time comes when they absolutely need it.  Using a grassroots marketing approach in times of crisis to illustrate how “this could be you” the most effective way to achieve this objective.  Here are 5 Grassroots Marketing Examples in the wake of disaster.

Juan Perez Comment
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Grassroots Marketing

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Grassroots Marketing vs. Guerrilla Marketing.  Its is in the Strategy

Grassroots marketing and guerrilla marketing are often confused for one another when they’re not quite the same thing.  I try not be an elitist about industry jargon, however when it comes to these two terms it’s important to understand the difference, especially for marketers.  Its imperative you understand what you’re asking your team or hiring an agency to do on your behalf. 

Juan Perez Comment
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Grassroots Marketing, guerilla marketing, guerrilla marketing

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5 Keys to an Effective Grassroots Marketing Campaign

 

Grassroots marketing isn't a new concept at all. We've seen examples from presidential campaigns to advertising campaigns for products and services. It is, however, becoming a more popular way for brands and other types of entities to get the word out about their cause, product or service, create advocates who help spread the word for them, and in some instances convert interested individuals and groups into customers or influencers/evangelists on their behalf. When planning and executing a grassroots campaign they're key elements that must be considered/included we'll explore 5 of those elements and what makes them Important

Daniel Gutzmore Comment
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Grassroots Marketing

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