For the last 13 years, the number of online classes has risen. No longer is college reserved for the recent high school graduate. The internet has made it possible for single parents caring for young children, professionals working full-time, senior citizens looking to learn a new discipline and even those living thousands of miles from campus to take college-level classes. According to “Online Report Card: Tracking Online Education in the United States” a survey of higher education by the Babson Survey Research Group, the number of students in 2015 taking online courses in the U.S. grew to 5.8 million. Today, over 28% of higher education students are enrolled in the least one online course.
For recruiters coveting these online students, the ways of old-school brick-and-mortar admissions require a new strategy and it's easy to make simple mistakes. One focused on the way in which online students interact and base their buying decisions…the internet. For over a decade we’ve been successful recruiting these students before it was in vogue. Along the way, we’ve learned a lot and here are our top for secrets to online student recruitment.