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6 Best Practices For Small Business Social Media Marketing

Running a small business isn’t easy. It’s a labor of love. It’s a thankless job. Your work is n...

Private School Student Recruitment: Developing Talent Pipelines

  For most schools, and especially private schools that don’t have access to government funding...

Growing Your Small Business in the Amazon Age

Courtesy: Warner Bros.   One of my favorite guilty pleasures is the 1998 movie, "You've Got Mai...

5 Ways Highlighting School Programs Can Improve Student Recruitme...

  If you’ve been following Highbrid for some time, you know that student recruitment is one of ...

Marketing vs. Promotion: Which Do I Need For My Business?

Photo Courtesy: Roman Kraft "Tell me again, what is it that you do?"  Almost every day, for as ...

5 Ways to Increase Enrollment at Your Camp

 

Small Business Owner Beginner Guide to Digital Marketing

  “I need a website built, I want/need to be on social media, my son/daughter set up a Facebook...

6 Secrets to Running The Most Effective Marketing Meetings

Photo courtesy: Raw Pixel I hate meetings.  Let me say that off top.  Raise your hand if you've...

Top 5 Hispanic Advertising Agencies to Watch in 2019

Photo Courtesy: Joshua Rawson-Harris   Those of you regular readers know that Its somewhat a ho...

Weekly Hot Takes: Brand Missteps

We're keeping it simple this week, talking about the downfall of the former-CEO, former Chairma...

How To Develop Marketing Qualified Leads

Marketing Qualified Leads or MQLS is a huge part of any marketing and sales cycle, but often it...

5 Reasons Small Business Services Can Help You Scale

Many Small businesses and small business owners have dreams or even plans in place for taking t...

6 Ways To Show Your Boss Your Worth & Value To Your Agency

Photo Courtesy: Annie Spratt   I was recently having a conversation with a friend who is a risi...

Weekly Hot Takes: You Are Who You Hire

This week, I have three things I want to tackle. The first is the importance of having and cult...

Tips for More Patients With Private Health Insurance For Your Pra...

Photo by Daniel Frank We've been spending a lot of time talking to medical and dental clinics a...

5 Tips: How to Hire Employees for Small Business Owners

 

Weekly Hot Takes: July Content Calendars & Customer Delight

Today, I bring you another Weekly Hot Take, coming to you bright and early on Monday Morning. A...

5 Reasons Schools Should Have an Office of Diversity and Inclusio...

Diversity and inclusion were once buzzwords that had little resonance and real life implication...

5 Challenges Facing Small Business Owners in 2018

Small business owners are the engine that keeps our country going. They employ over 60%of the w...

5 Unique Ways Retailers Offering Free WiFi Can Convert Buyers.

Photo: Muhammad Raufan Yusup   As I write this, I'm sitting in one of New York's true treasures...

Hip-Hop the Biggest Musical Genre Uses Grassroots Marketing to Su...

 

5  Elements of a Successful Student Recruitment Content Strategy

Photo by Nathan Dumlao   Content is indeed king.  Its even become more valuable than currency. ...

How Do You Choose and Influencer Marketing Platform? 5 tips

  As influencer marketing becomes an approach that more brands and agencies and influencer mark...

How On-Premise Lead Generation Can Jumpstart Your Sales Cycle

From everything you've probably been hearing, digital anything is almost always better than ana...

Internet Outrage is Influencer Marketing

  We live in a time where information and news stories are thrown at us 24/7 365 days a year. I...

Summer Reading List 2018 for the Multicultural Grassroots Markete...

Photo by Bethany Laird   Its about this time of year when teachers and students begin counting ...

Weekly Hot Takes: Get Your June In Order

  Another Saturday morning, another Weekly Hot Take. Let's talk about it.  

What's Beef? Beef Is a Grassroots Marketing Tool

    The music industry and more specifically hip-hop has been in a frenzy this past week over t...

5 Small Business Strategies Global Marketers Should Try This Summ...

Have you've ever heard someone refer to the world as "getting smaller?"  Obviously we know, phy...

5 Tips to Build a Grassroots Media Sales Team

    Here at Highbrid we just launched an expansion of our digital signage network. As the name ...

5 Multicultural Marketing Lessons From The Arabic I Learned in Mo...

I recently had the pleasure of traveling to Morocco in the Northwest section of Africa.  While ...

Weekly Hot Takes: What's In an Influencer?

  Happy Saturday morning! Here's to hoping you're enjoying a nice, leisurely cup of coffee as y...

5 Delight Stage Techniques That Can Help Student Recruitment

  Late Spring is a season that brings many events, including the time honored tradition of grad...

Weekly Hot Takes: For the Love of Starbucks

  Sometimes you just happen to see things on your everyday tasks, read about something newswort...

Census 2020 Is Going to Need Grassroots Marketing

  In less than 2 year's the every decade count of persons in the U.S. known as the Census will ...

5 Reasons Meek Mill's Free Because of Influencer Marketing

  If you’re a hip hop fan and even if you’re not you may have heard about the the hip hop star ...

Why an Inbound Marketing Strategy Works for Real Estate Companies

Real estate is a tough business but the revenue potential is very high and this is what attract...

5 Multicultural Student Recruitment Email Campaigns You Should Be...

Diversity has increasingly become a focus for almost every college and university across Americ...

5 Thoughts on Hiring at a Multicultural Marketing Agency

 

5 Steps To Using Digital Signage In Your Student Recruitment Stra...

Digital signage is a great and non-invasive way to reinforce important student recruitment mess...

Utilize All Elements of Your CRM to Increase Enrollment

5 Best Martech Tools For Multicultural Consumer Targeting

Its been about a year since the federal government forced Facebook to shut down its ethnic affi...

March For Our Lives: A Case Study For Influencer Marketing

5 Reasons For a Systematic Approach to Medical Marketing

 

5 Recruiting Tips For Increasing Sleep Away Camp Diversity

Caribbean Diaspora were deported to the islands to wait out the summer.  For the rest of us, we...

5 Reasons Grassroots Marketing is An Underdog's Best Bet for Succ...

    March brings us the NCAA basketball tournament where the top teams on both the womens and t...

The Essentials of A Conversion-Based Experiential Marketing Strat...

While almost every industry has been disrupted by the explosion of the internet and social medi...

5 Reasons Protest Organizers Are Using Grassroots Marketing Ideas

Mass shooting shave been a problem in the US for a cpl decades now, but the most recent mass sh...

Let Student Recruitment Do Its Job And Let Enrollment Do Theirs

Saying it’s a long process to get a student into a school is an understatement. And we’ve writt...

5 Things to Consider When Coming Up With Grassroots Marketing Ide...

    Even though it’s not a new concept by any stretch of the imagination grassroots marketing i...

4 Essential Higher Education Enrollment Trends You Should Be Awar...

Higher Education has always been big business. However, the formula for success was rather simp...

Enrollment vs Marketing: Best People to Recruit College Students

  Recently we had a meeting with a well known college in the Metro area. The meeting went well ...

What is Grassroots Marketing? A Beginner's Guide

When we started Highbrid Media back in 2004, we had no intention on becoming a grassroots marke...

3 Keys to Multicultural Consumer Delight and Brand Loyalty

Effective marketers are able to turn strangers into visitors, then leads and eventually custome...

Full Service Marketing Produces Sales Qualified Leads

  Companies enthusiastically put together campaign or bring in Agencies to facilitate full serv...

An Experiential Marketing Agency Can Feed Your Sales Pipeline

Experiential marketing agencies aren’t a new phenomenon but they are becoming more popular. Fir...

5 Grassroots Marketing Predictions for 2018

By any measure 2017 was a banner year for grassroots marketing from the 2016 election results a...

7 Multicultural Marketing Terms Every Marketer Must Know

As America trends towards a more diverse society, everyone from the small business owner to the...

Digital Student Recruitment Case Study

Student Recruitment is always evolving and changing. As prospective students are interested in ...

5 Multicultural Marketing New Year's Resolutions for 2018

Its that time of year where we make (and break) our new year's resolutions.  While an artificia...

Why Crowdfunding is the Future of College Institutional Advanceme...

While the role of Institutional Advancement may differ slightly at every college, at its core, ...

A Systematic Approach to Institutional Advancement

Institutional Advancement is important for most schools especially private institutions that re...

5 Essential Fundraising Tips For Your School

As a small business owner, there have been a number of skills I've developed along the way that...

5 Benefits of Diversity in College

In the world as well as in the workforce it's an established fact that the best products servic...

5 Vital Metrics To Measure Diversity In Higher Education

  Throughout this diversity series, we've made the case for why a more diverse learning environ...

Diversity Infusion: 6 Tools For a More Diverse College Campus

At nearly every college, university, and now even the private schools in the country you'll fin...

Campus Diversity: Safe Spaces Vs. Brave Spaces

Political ideology, social beliefs, triggering events and shifts in the power structure have th...

Keys To Creating Discussions about Women's Equality & Campus Dive...

  It started with the revelation that Harvey Weinstein was using his power and influence to sex...

Essential Decision Stage Tools of the Multicultural Marketing Fun...

  As the third phase of the multicultural marketing funnel, the Decision Stage is when you and ...

Black Friday's Dead! Multicultural Millennials Killed It

  Black Friday has undoubtedly become synonymous with the beginning of the holiday shopping sea...

3 Keys On How to Recruit College Students Systematically

  How to recruit college students? This question has been asked by admissions departments aroun...

Diaspora Marketing In Response To Disaster

  In the wake of natural disasters primarily hurricanes that have ravaged much of the Caribbean...

Key Consideration Stage Tools of the Multicultural Marketing Funn...

The second stage in the multicultural marketing funnel is the consideration stage. By far the m...

5 Keys to Digital Student Recruitment

  As recruitment evolves there's zero debate about digital being part of any institutions strat...

The Pursuit of Becky: Why Buyer Personas are the new Target Marke...

This is an Updated Post (Originally published May 16, 2012)  Is "Becky" going to be there?  Tha...

Essential Awareness Stage Tools of the Multicultural Marketing Fu...

The awareness stage is by far the most difficult obstacle in the multicultural marketing funnel...

5 Hispanic Student Recruitment Strategies That Win

  According to a Pew Research study, In 2014, 35% of Hispanics ages 18 to 24 were enrolled in a...

Grassroots Marketing Campaign Saves Puerto Rico

  Hurricane Maria devastated Puerto Rico. As we've seen in other natural disasters or catastrop...

5 Things to Consider When Choosing a Hispanic Marketing Agency.

As the Hispanic population grows, brands are finding it imperative to target the population in ...

6 Keys For An Effective Charter School Student Recruitment Campai...

For any growing charter school, student recruitment is an essential element of the enrollment p...

[Case Study] Telecomunications Multicultural Grassroots Engagemen...

If our Non-Traditional student campaign challenged us to use a wide array of tactics, this camp...

5 Reasons DACA Repeal Will Affect Online Student Recruitment

Since President Trump announced that he would be rolling back the Obama Era Executive order for...

What Rescinding DACA Means for 'Dreamers' & Multicultural Marketi...

In 2012 President Obama signed an executive order enacting the Deferred Action for Childhood Ar...

5 Grassroots Marketing Examples in The Wake of Natural Disaster

Our thoughts and prayers go out to the thousands affected by the devastation in the wake of Hur...

3 Reasons Why Ethnic Advertising Will Improve in the Trump Era

The recent events in Charlottesville have most Americans holding their collective breaths in di...

5 Statistics That Prove Multicultural Millennials Run The World

If you ever had any doubt about the power of millennials and their effect on the American econo...

5 Things to Consider For Influencer Marketing Strategy

  Influencer marketing is becoming less of a non-traditional strategy into one that more compan...

3 Effective Non-Traditional Student Recruitment Techniques

  Student Recruitment has always been a challenging and ongoing process, and as cultural and so...

3 Effects of Immigration Policy on Multicultural Marketing Agenci...

Recently the Trump administration pivoted the immigration conversation from it's normal place o...

5 Interesting Keys For Successful Dominican Diaspora Marketing

  With the Latino demographic the coveted prize amongst marketers, there has been a lot of rese...

5 Ways To Get Multicultural Leads Into Your CRM

As the multicultural audience continues to grow and thrive companies large and small are lookin...

You Need An Ethnic Advertising Agency. Does Racism Stand In the W...

  You’ll have to pardon me in advance as I’m sure the context of this entry will undoubtedly no...

3 Popular Hispanic Marketing Trends

As more bands clamor for the Hispanic audience they're putting the pressure on agencies to reac...

3 Things You Should Be Learning From A Grassroots Marketing Campa...

Grassroots marketing campaigns are becoming more popular and brands from mom and pops to fortun...

5 Must-Haves That Define Grassroots Marketing Success

Grassroots marketing is a sandbox we like to play in often with this blog because it’s a fluid ...

Top 3 Takeaways From an Online Student Recruitment Campaign

  It's no secret that over the last decade online student recruitment has become more prevalent...

6 Dating Rules To Use When Hiring an Ethnic Digital Marketing Age...

Choosing the wrong partners can almost always end in disaster.  This is true of any relationshi...

3 Influencing Factors Affecting Diaspora Marketing You Should Kno...

  We spend quite a bit of time here talking about the fruits of marketing to the Diaspora.  How...

5 Key Elements to A Grassroots Case Study

    We speak a lot about our grassroots campaigns and how to execute these campaigns/ But what ...

What Drives Hispanic Marketing Trends?

  Hispanic buying power is expected to reach $1.7 trillion by 2020, a product of the demographi...

Tactics a Multicultural Advertising Agency Can Use

  Typically when a multicultural advertising agency works on a clients behalf there is a mandat...

Grassroots Marketing vs. Guerrilla Marketing:  It's in the Strate...

Grassroots marketing and guerrilla marketing are often confused for one another when they’re no...

5 Multicultural Advertising Terms You Need to Know

  The world is barreling towards diversity, despite the rise of populists/nationalist movements...

4 Ways To Leverage Ethnic Advertising In The Age of Bots & Fake N...

We’re in a very funny time with regard to our relationship with technology.  While smartphones ...

Afraid But Resilient Hispanic Diaspora in the Age of Trump

In the Summer of 2015 when then candidate Trump descended down the escalator in Trump Tower NYC...

Top 5 Hispanic Advertising Agencies To Watch in 2018

As a Latino American, I've been inherently curious about how corporate American advertising has...

7 Full Service Marketing Terms You Should Know

  Similar to many other industries marketing experts can become heavily reliant on industry lin...

5 Questions Small Businesses Must Ask When Considering A Full Ser...

When deciding to hire a full-service marketing agency, there a few things a small business owne...

5 Keys to An Effective Grassroots Marketing Campaign

  Grassroots marketing isn't a new concept at all. We've seen examples from presidential campai...

The Evolution of the Grassroots Marketing Definition

As fast as technology has changed media consumption behavior, marketers have had to hustle to s...

Improving Diversity in Full Service Marketing Firms

  Over the course of decades-long career in advertising and marketing I can't even begin to cou...

Why West Indian Market Research Is So Unreliable

As an agency largely focused on the multicultural demographic, Highbrid Media has been most sol...

Keys to Multicultural Student Recruitment

  They're elements to student recruitment that are universal no matter the institution or level...

Top 5 Secrets To Online Student Recruitment

For the last 13 years, the number of online classes has risen.  No longer is college reserved f...

Attractions to Highlight in Manhattan Student Recruitment

  When recruiting students to a large Metropolitan Area a big part of the pitch is the activiti...

5 Uniquely Bronx Student Recruitment Tactics

    Bronx County is also known as The Bronx, Da Bronx, The BX, Uptown and a host of other nickn...

5 Ways to Improve Private School Student Recruitment

    In the last few years, the growth in the number of private schools on all levels from Pre-K...

5 Things To Consider When Thinking About How to Recruit College S...

  Recruiting students to come to a college or university is a constantly evolving and changing ...

4 Ways International Student Recruitment Agencies Help Colleges C...

The concept of diversity inclusion is no longer simply a marketing tool.  With the recent demog...

7 Reasons to  use Hyperlocal Student Recruitment Agencies

 

5 Non-Traditional Student Recruitment Mistakes to Avoid

The college admissions process has changed significantly over the last 30 years and continues t...

4 Easy Ethnic Advertising Strategies You Can Implement Today

Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated.   R...

3 Hispanic Marketing Trends to Watch

  There's no argument that marketing efforts and advertising placements targeting the Hispanic ...

3 Ethnic Ad Agency Solutions Driving the Future of Advertising

  As digital media and stimuli increasingly lead the way in which ethnic buyers consume media, ...

Why Multicultural Advertising Agencies Will Thrive In a Populist ...

We have officially entered the populist age, Not only here in America but in Europe, parts of A...

3 Winning Diaspora Marketing Tactics That Combat Immigration Refo...

Diaspora marketing may not be a term you see as part of national headlines or even one that you...

Grassroots Marketing Examples

The term "grassroots marketing" is becoming more prevalent and relevant in the marketing and ad...

Full Service Marketing Agency Versus Multicultural Marketing Agen...

  When choosing an agency partner, there's no lack of options out there which for some is a pos...

5 Reasons to Use a Full Service Marketing Firm

    Whether solepreunuer, small business owner, established business/brand, or large conglomera...

Non-Traditional Student Recruitment & Grassroots Marketing Case S...

For the truly passionate marketer, it gives them no greater pleasure than to have the ability t...

5 Reasons to Use a Full Service Marketing Agency

    Whether solepreunuer, small business owner, established business/brand, or large conglomera...

UniverSoul x SuperWings NY: A Cross Promotion Case Study

Over the past 12+ years, one of strategies Highbrid has used with a tremendous level of success...

5 Qualities to Look For In An Experiential Marketing Agency

      Experiential Marketing campaigns have always been an effective way to bring a brands prod...

St. Joseph's College Open House: Increasing Student Engagement

Recruiting students to any college campus can be extremely challenging. Especially in this day ...

6 Keys to Marketing to Generation C: The Millennial Killers

Does it seem to you like Millennials are taking over the world?  Everywhere we go, we hear abou...

What a Trump Administration Means for the Ethnic Advertising Agen...

Well you did it America! You finally made it through one of the most divisive and polarizing pr...

MetroPCS Barbershop Takover - A Grassroots Case Study

  Highbrid takes a similar approach to grassroots marketing in the ethnic community that a doct...

The Presidential Election: A Case Study in Hispanic Diaspora Mark...

(photo courtesy Barack Obama) 

Getting Started With A Multicultural Lead Generation Strategy

In a former life I worked in sales support for one of the highest grossing advertising sales en...

5 Things To Consider When Choosing a Multicultural Advertising Ag...

Choosing an advertising agency is a lot like selecting a mate.  There are many things to consid...

My Top 5 Hispanic Advertising Agencies To Watch

  As American media continues its mad scramble to service its ever tanning audience, one would ...

A Grassroots Marketing Definition and Guide To A Winning Strategy

For over 12 years we have been the premier grassroots marketing agency in the ethnic space.  Bu...

Top 7 Hispanic Marketing Trends To Watch

Earlier this year, I discussed a few Hispanic Marketing Trends to Pay Attention To.   Now that ...

7 Best Practices For Effective Grassroots Campaigns

Every campaign is different and grassroots campaigns, by definition, follow very few rules.  Ho...

5 Hispanic Marketing Trends to Pay Attention To

Between 2010 and 163% the U.S. is expected to see a 163% increase in Hispanic population making...

The 5 West Indian Diaspora Advertising Mistakes to Avoid

The West Indian Diaspora consists of Americans who can trace their ancestry to the Caribbean.  ...

The Advertising Sales 4 Letter Word That Will Stop You In Your Tr...

You can often tell long before a pitch meeting ends, how it is going.  When things are good, th...

#STRAIGHTOUTTA GENIUS. Two Theories on how the N.W.A. Biopic brok...

If you're like me and grew up in the Golden Age of Hip Hop shaking an angry fist (or more accur...

3 Marketing Lessons from The Emoji World War I over DeAndre Jorda...

Recently, Sony Pictures acquired the rights to a movie based on emojis. The studio allegedly ou...

Using Summer Doldrums to Your Business Advantage: Checklist for D...

image courtesy Ken Gaebler Every business has cycles. Like the changing of the seasons, we have...

Crumbs Closes ALL of its 48 Stores. 3 Lessons Entrepreneurs Must ...

While winding down for the day this evening a tweet came across my timeline that saddened my ta...

Shameless Plug

Ortiz-Obama-Selfie.jpg Recently the World Champion Boston Red Sox visited the White House to me...

The Thing About Being Bossy

I often say I was raised by a village of psychologists, and in the world where ‘it takes a vill...

A Fortuitous Bounce: Richard Sherman Helps Beats By Dr. Dre Land ...

At Metlife Stadium in East Rutherford, New Jersey despite being the home of not one but two tea...

Think Better: 4 Winning Strategies inspired by Toyota's T2 Way of...

South African creativity theorist, Tim Hurson developed a problem-solving technique known as th...

Pleasantly Stalking

Here at Highbrid I’m in charge of business development, fancy word for sales. But regardless if...

The "Sparkling Meyer" In Celebration of Independence Day

This Sparkling Meyer Lemon Cocktail hits the spot on a hot summer day and is the perfect drink ...

Interracial Cheerios Ad Commentary Begs Question if Advertising i...

We have come a very long way since Dr. Martin Luther King, Jr. first had his Dream.  Homosexual...

Feminism 2.0

The most talked about book of 2013 so far has been Sheryl Sandberg’s “Lean In” Women,Work and t...

Carnival Season: The Multicultural Advertising Industry's New Hon...

IT'S CARNIVAL SEASON.  Are you ready to play mas?

Beyonce's $50 Million Pepsi Refill Indication Corporate Sponsors ...

Earlier today, Pepsi announced they were reupping with Beyonce as part of a $50 million, multi-...

Superman had Clark Kent

I have what I call a “Superman” complex, thinking that I can do it all and do it well and effor...

Spruced Up Turkey Brine Recipe for the Holidays

  Raise your hand if you've ever had a Thanksgiving turkey that was dry and lacked flavor.   OK...

Earthquake

The first week of October is Ad Week in NYC a week were ad professionals from all round the wor...

Mobile Apps: Programmed for Consumption

Many prospective partners and clients of mine often ask if they could benefit from a beefed up ...

Business Traveling Doesn't Mean You Have To Sacrifice Your Workou...

During a recent business trip, Daniel commented that its very difficult to maintain some form o...

Beware of the ’Dark Night' - Prepare for the Unexpected

Going to the movies is now motive to be apprehensive. The cruel intentions of one person,

Seize your Moment

Next week the 2012 Summer Olympics will begin in London England. For a few great weeks thousand...

How Tami Roman Helped Steal The 'Black' From Black Entertainment ...

"What media mix is effective in advertising to the ethnic demographic?

Work Like A Rapper

The saying “Hard Work Pays Off” is cliché but true statement. You’ll never achieve your goals o...

Five Must-Have Mobile Apps For Media Buyers and Advertising Accou...

Keynote - Apple ($9.99) iPad/ iPhoneKeynote may very well be the best professional app on the m...

Never Stop Learning

Last week I had the pleasure of attending the Black Enterprise Entrepreneurs conference which w...

Give Them What they Ask For but Not Really

AMC’s new reality series “The Pitch” has been one of the many topics of discussion at Highbrid ...

Partnerships can change your business

Often time’s business’s hone in on their specialty and focus on acquiring customers that are lo...

Expansion Plans

Most Entrepreneurship ventures began as a Solepreneur or a partnership between two maybe three ...

Tebowing Your Brand: Lessons from the 4th Most Marketable Celebri...

Just how much was the arrival of Tim Tebow to New York worth? It really depends on who you're a...

They're Baaaaaaack!

This Sunday marks the return of the Emmy winning series Mad Men. If you're not a fan or haven't...

Can The 'KONY 2012' Viral Campaign Swing the 2012 Presidential El...

A new YouTube video has obliterated all previous viral content records on the web and has becom...

Your Business Will

It’s easy for executives and entrepreneurs to neglect their health. Their jobs are extremely st...

What George Washinton Could Teach Us About Marketing Today

If George Washington were alive today we would need 280 candles on his birthday cake.

Recognizing Talent

Unless you've been under a rock over the last week or so even the most casual sports fan has he...

ALL IN!: Building a World Championship Brand

Winning is a team sport. Whether it's in athletics or marketing, there are always many pieces t...

Protecting Your Brand: One ah-sh*t Moment Can Wipe Away One-Thous...

This weekend the nation watches as was Penn State University Alumni,

Track Shoes Versus Combat Boots

As I wake up this morning reflecting on this day in America that we know as Dr. Martin Luther K...

In Holiday Client Gift-Giving, Play by the Rules

It's that time of year.  While the thought of giving gifts is a joyful one, when it comes to ta...

Don't Be TV, Be HBO

A friend and I were discussing the current season of Boardwalk Empire the  Scorcese directed HB...

Steve Stoute’s New Book Demonstrates ‘Tanning’ isn’t just for Sno...

@SteveStoute I have a lot of respect for Steve Stoute.  No he was never a rapper (at least not ...

The 5 Keys To Conquering Employee Turnover in a Challenging Marke...

In this time of economic uncertainty the only thing we can be sure to expect is change.  Change...

The Perception of Assumption

A few weeks ago I'm in a "Pitch meeting" at a large University here on the east coast, we get t...

Do You have a card

Conferences/Networking events are a great way to market your company, especially if you operate...

Death of A Minority

Over the last few weeks, marketers have been busy digesting the data published from the 2010 Ce...

'One White Covers 3 Ugliness': Why Targeted Ad Campaigns Aren't A...

Have you ever watched a "novela" or soap opera on Telemundo or Univision.  Very dramatic.  Whil...

'Situation Room' Photo - Illustration of Death in Terroism ..& Ra...

Everyone is talking about the now iconic "The Situation Room" photograph.  It has become an ins...

Coach Em Up

Are you familiar with the term “Coach em up”, it’s often used in sports to describe a team who ...

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