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5 Tips to Build a Grassro...

    Here at Highbrid we just launched an expansion of our digital signage network. As the ...

5 Multicultural Marketing...

I recently had the pleasure of traveling to Morocco in the Northwest section of Africa.  W...

Weekly Hot Takes: What's ...

  Happy Saturday morning! Here's to hoping you're enjoying a nice, leisurely cup of coffee...

5 Delight Stage Technique...

  Late Spring is a season that brings many events, including the time honored tradition of...

Weekly Hot Takes: For the...

  Sometimes you just happen to see things on your everyday tasks, read about something new...

Census 2020 Is Going to N...

In less than 2 year's the every decade count of persons in the U.S. known as the Census wi...

5 Reasons Meek Mill's Fre...

Why an Inbound Marketing ...

Real estate is a tough business but the revenue potential is very high and this is what at...

5 Multicultural Student R...

Diversity has increasingly become a focus for almost every college and university across A...

5 Thoughts on Hiring at a...

 

5 Steps To Using Digital ...

Digital signage is a great and non-invasive way to reinforce important student recruitment...

Utilize All Elements of Y...

5 Best Martech Tools For ...

Its been about a year since the federal government forced Facebook to shut down its ethnic...

March For Our Lives: A Ca...

5 Reasons for a Systemati...

 

5 Recruiting Tips For Inc...

Caribbean Diaspora were deported to the islands to wait out the summer.  For the rest of u...

5 Reasons Grassroots Mark...

 

The Essentials of A Conve...

While almost every industry has been disrupted by the explosion of the internet and social...

5 Reasons Protest Organiz...

Mass shooting shave been a problem in the US for a cpl decades now, but the most recent ma...

Let Student Recruitment d...

Saying it’s a long process to get a student into a school is an understatement. And we’ve ...

5 Things to Consider When...

    Even though it’s not a new concept by any stretch of the imagination grassroots market...

4 Essential Higher Educat...

Higher Education has always been big business. However, the formula for success was rather...

Enrollment vs Marketing: ...

  Recently we had a meeting with a well known college in the Metro area. The meeting went ...

What is Grassroots Market...

When we started Highbrid Media back in 2004, we had no intention on becoming a grassroots ...

3 Keys to Multicultural C...

Effective marketers are able to turn strangers into visitors, then leads and eventually cu...

Full Service Marketing Pr...

Companies enthusiastically put together campaign or bring in Agencies to facilitate full s...

An Experiential Marketing...

Experiential marketing agencies aren’t a new phenomenon but they are becoming more popular...

5 Grassroots Marketing Pr...

By any measure 2017 was a banner year for grassroots marketing from the 2016 election resu...

7 Multicultural Marketing...

As America trends towards a more diverse society, everyone from the small business owner t...

Digital Student Recruitme...

Student Recruitment is always evolving and changing. As prospective students are intereste...

5 Multicultural Marketing...

Its that time of year where we make (and break) our new year's resolutions.  While an arti...

Why Crowdfunding is the F...

While the role of Institutional Advancement may differ slightly at every college, at its c...

A Systematic Approach to ...

Institutional Advancement is important for most schools especially private institutions th...

5 Essential Fundraising T...

As a small business owner, there have been a number of skills I've developed along the way...

5 Benefits of Diversity i...

In the world as well as in the workforce it's an established fact that the best products s...

5 Vital Metrics To Measur...

  Throughout this diversity series, we've made the case for why a more diverse learning en...

Diversity Infusion: 6 Too...

At nearly every college, university, and now even the private schools in the country you'l...

Campus Diversity: Safe Sp...

Political ideology, social beliefs, triggering events and shifts in the power structure ha...

Keys To Creating Discussi...

  It started with the revelation that Harvey Weinstein was using his power and influence t...

Essential Decision Stage ...

  As the third phase of the multicultural marketing funnel, the Decision Stage is when you...

Black Friday's Dead! Mult...

  Black Friday has undoubtedly become synonymous with the beginning of the holiday shoppin...

3 Keys On How to Recruit ...

  How to Recruit College students? This question has been asked by admissions departments ...

Diaspora Marketing In Res...

  In the wake of natural disasters primarily hurricanes that have ravaged much of the Cari...

Key Consideration Stage T...

The second stage in the multicultural marketing funnel is the consideration stage. By far ...

5 Keys to Digital Student...

  As recruitment evolves there's zero debate about digital being part of any institutions ...

The Pursuit of Becky: Why...

This is an Updated Post (Originally published May 16, 2012)  Is "Becky" going to be there?...

Essential Awareness Stage...

The awareness stage is by far the most difficult obstacle in the multicultural marketing f...

5 Hispanic Student Recrui...

  According to a Pew Research study, In 2014, 35% of Hispanics ages 18 to 24 were enrolled...

Grassroots Marketing Camp...

  Hurricane Maria devastated Puerto Rico. As we've seen in other natural disasters or cata...

5 Things to Consider When...

As the Hispanic population grows, brands are finding it imperative to target the populatio...

6 Keys For An Effective C...

For any growing charter school, student recruitment is an essential element of the enrollm...

[Case Study] Telecomunica...

If our Non-Traditional student campaign challenged us to use a wide array of tactics, this...

5 reasons DACA Repeal wil...

Since President Trump announced that he would be rolling back the Obama Era Executive orde...

What Rescinding DACA Mean...

  In 2012 President Obama signed an executive order enacting the Deferred Action for Child...

5 Grassroots Marketing Ex...

Our thoughts and prayers go out to the thousands affected by the devastation in the wake o...

3 Reasons Why Ethnic Adve...

The recent events in Charlottesville have most Americans holding their collective breaths ...

5 Statistics That Prove M...

If you ever had any doubt about the power of millennials and their effect on the American ...

5 Things to Consider for ...

  Influencer marketing is becoming less of a non-traditional strategy into one that more c...

3 Effective Non Tradition...

  Student Recruitment has always been a challenging and ongoing process, and as cultural a...

3 effects of Immigration ...

Recently the Trump administration pivoted the immigration conversation from it's normal pl...

5 Interesting Keys For Su...

  With the Latino demographic the coveted prize amongst marketers, there has been a lot of...

5 Ways to get Multicultur...

As the multicultural audience continues to grow and thrive companies large and small are l...

You Need An Ethnic Advert...

  You’ll have to pardon me in advance as I’m sure the context of this entry will undoubted...

3 Popular Hispanic Market...

As more bands clamor for the Hispanic audience they're putting the pressure on agencies to...

3 Things You Should be le...

Grassroots Marketing Campaigns are becoming more popular and brands from mom and pops to f...

5 Must-Haves That Define ...

Grassroots marketing is a sandbox we like to play in often with this blog because it’s a f...

Top 3 Takeaways from an O...

  It's no secret that over the last decade online student recruitment has become more prev...

6 Dating Rules To Use Whe...

Choosing the wrong partners can almost always end in disaster.  This is true of any relati...

3 Influencing Factors Aff...

  We spend quite a bit of time here talking about the fruits of marketing to the Diaspora....

5 Key Elements to A Grass...

    We speak a lot about our grassroots campaigns and how to execute these campaigns/ But ...

What Drives Hispanic Mark...

  Hispanic buying power is expected to reach $1.7 trillion by 2020, a product of the demog...

Tactics a Multicultural A...

  Typically when a Multicultural advertising agency works on a clients behalf there is a m...

Grassroots Marketing vs. ...

Grassroots marketing and guerrilla marketing are often confused for one another when they’...

5 Multicultural Advertisi...

  The world is barreling towards diversity, despite the rise of populists/nationalist move...

4 Ways To Leverage Ethnic...

We’re in a very funny time with regard to our relationship with technology.  While smartph...

Afraid But Resilient Hisp...

In the Summer of 2015 when then candidate Trump descended down the escalator in Trump Towe...

Top 5 Hispanic Advertisin...

  As a Latino American, I've been inherently curious about how corporate American advertis...

7 Full Service Marketing ...

  Similar to many other industries marketing experts can become heavily reliant on industr...

5 Questions Small Busines...

When deciding to hire a full-service marketing agency, there a few things a small business...

5 Keys to an Effective Gr...

  Grassroots marketing isn't a new concept at all. We've seen examples from presidential c...

The Evolution of the Gras...

 

Improving Diversity in Fu...

Over the course of decades-long career in advertising and marketing I can't even begin to ...

Why West Indian Market Re...

As an agency largely focused on the multicultural demographic, Highbrid Media has been mos...

Keys to Multicultural Stu...

  They're elements to student recruitment that are universal no matter the institution or ...

Top 5 Secrets To Online S...

For the last 13 years, the number of online classes has risen.  No longer is college reser...

Attractions to Highlight ...

  When recruiting students to a large Metropolitan Area a big part of the pitch is the act...

5 Uniquely Bronx Student ...

 

5 Ways to Improve Private...

    In the last few years, the growth in the number of private schools on all levels from ...

5 Things To Consider When...

  Recruiting students to come to a college or university is a constantly evolving and chan...

4 Ways International Stud...

The concept of diversity inclusion is no longer simply a marketing tool.  With the recent ...

7 Reasons to  use Hyperlo...

 

5 Non-Traditional Student...

The college admissions process has changed significantly over the last 30 years and contin...

4 Easy Ethnic Advertising...

Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated...

3 Hispanic Marketing Tren...

  There's no argument that marketing efforts and advertising placements targeting the Hisp...

3 Ethnic Ad Agency Soluti...

  As digital media and stimuli increasingly lead the way in which ethnic buyers consume me...

Why Multicultural Adverti...

We have officially entered the populist age, Not only here in America but in Europe, parts...

3 Winning Diaspora Market...

Diaspora marketing may not be a term you see as part of national headlines or even one tha...

Grassroots Marketing Exam...

The term "grassroots marketing" is becoming more prevalent and relevant in the marketing a...

Full Service Marketing Ag...

When choosing an agency partner, there's no lack of options out there which for some is a ...

5 Reasons to use a Full S...

  Whether solepreunuer, small business owner, established business/brand, or large conglom...

Non-Traditional Student R...

For the truly passionate marketer, it gives them no greater pleasure than to have the abil...

5 Reasons to use a Full S...

  Whether solepreunuer, small business owner, established business/brand, or large conglom...

UniverSoul x SuperWings N...

Over the past 12+ years, one of strategies Highbrid has used with a tremendous level of su...

5 Qualities to Look For i...

    Experiential Marketing campaigns have always been an effective way to bring a brands p...

St. Joseph's College Open...

Recruiting students to any college campus can be extremely challenging. Especially in this...

6 Keys to Marketing to Ge...

Does it seem to you like Millennials are taking over the world?  Everywhere we go, we hear...

What a Trump Administrati...

Well you did it America! You finally made it through one of the most divisive and polarizi...

MetroPCS Barbershop Takov...

  Highbrid takes a similar approach to grassroots marketing in the ethnic community that a...

The Presidential Election...

(photo courtesy Barack Obama) 

Getting Started With A Mu...

In a former life I worked in sales support for one of the highest grossing advertising sal...

5 Things To Consider When...

Choosing an advertising agency is a lot like selecting a mate.  There are many things to c...

My Top 5 Hispanic Adverti...

As American media continues its mad scramble to service its ever tanning audience, one wou...

A Grassroots Marketing De...

For over 12 years we have been the premier grassroots marketing agency in the ethnic space...

Top 7 Hispanic Marketing ...

Earlier this year, I discussed a few Hispanic Marketing Trends to Pay Attention to.   Now ...

7 Best Practices For Effe...

Every campaign is different and grassroots campaigns, by definition, follow very few rules...

5 Hispanic Marketing Tren...

Between 2010 and 163% the U.S. is expected to see a 163% increase in Hispanic population m...

The 5 West Indian Diaspor...

The West Indian Diaspora consists of Americans who can trace their ancestry to the Caribbe...

The Advertising Sales 4 L...

You can often tell long before a pitch meeting ends, how it is going.  When things are goo...

#STRAIGHTOUTTA GENIUS. Tw...

If you're like me and grew up in the Golden Age of Hip Hop shaking an angry fist (or more ...

3 Marketing Lessons from ...

Recently, Sony Pictures acquired the rights to a movie based on emojis. The studio alleged...

Using Summer Doldrums to ...

image courtesy Ken Gaebler Every business has cycles. Like the changing of the seasons, we...

Crumbs Closes ALL of its ...

While winding down for the day this evening a tweet came across my timeline that saddened ...

Shameless Plug

Ortiz-Obama-Selfie.jpg Recently the World Champion Boston Red Sox visited the White House ...

The Thing About Being Bos...

I often say I was raised by a village of psychologists, and in the world where ‘it takes a...

A Fortuitous Bounce: Rich...

At Metlife Stadium in East Rutherford, New Jersey despite being the home of not one but tw...

Think Better: 4 Winning S...

South African creativity theorist, Tim Hurson developed a problem-solving technique known ...

Pleasantly Stalking

Here at Highbrid I’m in charge of business development, fancy word for sales. But regardle...

The "Sparkling Meyer" In ...

This Sparkling Meyer Lemon Cocktail hits the spot on a hot summer day and is the perfect d...

Interracial Cheerios Ad C...

We have come a very long way since Dr. Martin Luther King, Jr. first had his Dream.  Homos...

Feminism 2.0

The most talked about book of 2013 so far has been Sheryl Sandberg’s “Lean In” Women,Work ...

Carnival Season: The Mult...

IT'S CARNIVAL SEASON.  Are you ready to play mas?

Beyonce's $50 Million Pep...

Earlier today, Pepsi announced they were reupping with Beyonce as part of a $50 million, m...

Superman had Clark Kent

I have what I call a “Superman” complex, thinking that I can do it all and do it well and ...

Spruced Up Turkey Brine R...

Raise your hand if you've ever had a Thanksgiving turkey that was dry and lacked flavor.  ...

Earthquake

The first week of October is Ad Week in NYC a week were ad professionals from all round th...

Mobile Apps: Programmed f...

Many prospective partners and clients of mine often ask if they could benefit from a beefe...

Business Traveling Doesn'...

During a recent business trip, Daniel commented that its very difficult to maintain some f...

Beware of the ’Dark Night...

Going to the movies is now motive to be apprehensive. The cruel intentions of one person,

Seize your Moment

Next week the 2012 Summer Olympics will begin in London England. For a few great weeks tho...

How Tami Roman Helped Ste...

"What media mix is effective in advertising to the ethnic demographic?

Work Like A Rapper

The saying “Hard Work Pays Off” is cliché but true statement. You’ll never achieve your go...

Five Must-Have Mobile App...

Keynote - Apple ($9.99) iPad/ iPhoneKeynote may very well be the best professional app on ...

Never Stop Learning

Last week I had the pleasure of attending the Black Enterprise Entrepreneurs conference wh...

Give Them What they Ask F...

AMC’s new reality series “The Pitch” has been one of the many topics of discussion at High...

Partnerships can change y...

Often time’s business’s hone in on their specialty and focus on acquiring customers that a...

Expansion Plans

Most Entrepreneurship ventures began as a Solepreneur or a partnership between two maybe t...

Tebowing Your Brand: Less...

Just how much was the arrival of Tim Tebow to New York worth? It really depends on who you...

They're Baaaaaaack!

This Sunday marks the return of the Emmy winning series Mad Men. If you're not a fan or ha...

Can The 'KONY 2012' Viral...

A new YouTube video has obliterated all previous viral content records on the web and has ...

Your Business Will

It’s easy for executives and entrepreneurs to neglect their health. Their jobs are extreme...

What George Washinton Cou...

If George Washington were alive today we would need 280 candles on his birthday cake.

Recognizing Talent

Unless you've been under a rock over the last week or so even the most casual sports fan h...

ALL IN!: Building a World...

Winning is a team sport. Whether it's in athletics or marketing, there are always many pie...

Protecting Your Brand: On...

This weekend the nation watches as was Penn State University Alumni,

Track Shoes Versus Combat...

As I wake up this morning reflecting on this day in America that we know as Dr. Martin Lut...

In Holiday Client Gift-Gi...

It's that time of year.  While the thought of giving gifts is a joyful one, when it comes ...

Don't Be TV, Be HBO

A friend and I were discussing the current season of Boardwalk Empire the  Scorcese direct...

Steve Stoute’s New Book D...

@SteveStoute I have a lot of respect for Steve Stoute.  No he was never a rapper (at least...

The 5 Keys To Conquering ...

In this time of economic uncertainty the only thing we can be sure to expect is change.  C...

The Perception of Assumpt...

A few weeks ago I'm in a "Pitch meeting" at a large University here on the east coast, we ...

Do You have a card

Conferences/Networking events are a great way to market your company, especially if you op...

Death of A Minority

Over the last few weeks, marketers have been busy digesting the data published from the 20...

'One White Covers 3 Uglin...

Have you ever watched a "novela" or soap opera on Telemundo or Univision.  Very dramatic. ...

'Situation Room' Photo - ...

Everyone is talking about the now iconic "The Situation Room" photograph.  It has become a...

Coach Em Up

Are you familiar with the term “Coach em up”, it’s often used in sports to describe a team...

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