Top 5 Hispanic Advertisin...
We're back it again with the annual installment our Top Hispanic Ad Agencies to Watch. Ov...
We're back it again with the annual installment our Top Hispanic Ad Agencies to Watch. Ov...
One of the buzzwords of 2020 was, undoubtedly, essential goods. Defined as goods that are ...
COVID-19 has opened a lot of new ideas for the future. We are beginning to see what that...
While it may sound grim, the world may never be the same again. This could mean huge chang...
The 2020 United States Presidential Election is now in our rear view. It was a different ...
Online learning, whether students are seeking it out or are stuck doing online learning th...
When the COVID-19 pandemic hit the U.S. In early to late March, everyone might remember re...
There is no more exciting time for a student recruitment and enrollment department than la...
On Tuesday, October 29, 1929 historically known as “Black Tuesday,” the Dow Jones Industri...
Photo by Matthew Henry According to Buffer's 2019 State of Remote Report, 99% of people ...
Everywhere from small to global workplaces are offering flexible commuting policies more t...
Believe it or not, having less resources in your recruitment and enrollment departments ca...
Photo by Pablo Merchán Montes I'm back with my annual top five Hispanic Advertising Agen...
Image Courtesy: La-Rel Easter According to MHI Global, a sales performance improvement c...
Photo by Aleksandar Cvetanovic The world has gotten accustomed to politics leading the h...
Everyday I talk with marketers about the core challenges and there are two I’m hearing mor...
We do a lot of consulting work with colleges and increasingly we're hearing they are hav...
If increasing sales was easy everyone would do right? Well, that's not exactly true. The f...
As we continue our series on private school student recruitment and ways to improve it, th...
Whether you’re new to our world or an old friend, it’s no secret that student recruitment...
Weekly Hot Takes is back for another round! This week, the topics are being thoughtful w...
Recruiting students to private schools is a difficult task, and we’ve addressed ways to ...
There's no surprise that the 2016 presidential election caught many in the academic commun...
You've just invested in a CRM or are considering using one. Congratulations! CRM is the mo...
If you're reading this, you're likely already familiar with Customer Relationship Manageme...
Image Courtesy: Ben Faust If you've ever gone bowling, you know that regardless of skill...
Small Business owners are always asking us about opening a second location, and we’ve ad...
School enrollment is never ending. Semester after semester schools set enrollment number...
It’s rare to find a small business owner who wants to keep their business small. Most have...
The economy’s doing well and subsequently so is your business. You went out on a limb, tru...
Photo courtesy: Natasha Kasim Spikes in immigration patterns have historically correlate...
Running a small business isn’t easy. It’s a labor of love. It’s a thankless job. Your work...
For most schools, and especially private schools that don’t have access to government fu...
Courtesy: Warner Bros. One of my favorite guilty pleasures is the 1998 movie, "You've Go...
Because I never get tired of talking about them, one of the topics on this week's Weekly H...
If you’ve been following Highbrid for some time, you know that student recruitment is on...
Photo Courtesy: Roman Kraft "Tell me again, what is it that you do?" Almost every day, fo...
“I need a website built, I want/need to be on social media, my son/daughter set up a Fac...
Photo courtesy: Raw Pixel I hate meetings. Let me say that off top. Raise your hand if y...
Photo Courtesy: Joshua Rawson-Harris Those of you regular readers know that Its somewhat...
We're keeping it simple this week, talking about the downfall of the former-CEO, former Ch...
Marketing Qualified Leads or MQLS is a huge part of any marketing and sales cycle, but oft...
Many Small businesses and small business owners have dreams or even plans in place for tak...
Photo Courtesy: Annie Spratt I was recently having a conversation with a friend who is a...
This week, I have three things I want to tackle. The first is the importance of having and...
Photo by Daniel Frank We've been spending a lot of time talking to medical and dental clin...
Today, I bring you another Weekly Hot Take, coming to you bright and early on Monday Morni...
Diversity and inclusion were once buzzwords that had little resonance and real life implic...
Small business owners are the engine that keeps our country going. They employ over 60%of ...
Photo: Muhammad Raufan Yusup As I write this, I'm sitting in one of New York's true trea...
Weekly Hot Takes, Sunday Edition. Today, I'm discussing the issue of overbearing email mar...
Photo by Nathan Dumlao Content is indeed king. Its even become more valuable than curre...
This Saturday (oops, Sunday!) we talk about how what and when you use social media in your...
As influencer marketing becomes an approach that more brands and agencies and influencer...
From everything you've probably been hearing, digital anything is almost always better tha...
This Saturday (oops, Sunday!) we talk about how what and when you use social media in your...
We live in a time where information and news stories are thrown at us 24/7 and 365 days ...
Photo by Bethany Laird Its about this time of year when teachers and students begin coun...
Another Saturday morning, another Weekly Hot Take. Let's talk about it.
The music industry and more specifically hip-hop has been in a frenzy this past week o...
Have you've ever heard someone refer to the world as "getting smaller?" Obviously we know...
Here at Highbrid we just launched an expansion of our digital signage network. As the ...
I recently had the pleasure of traveling to Morocco in the Northwest section of Africa. W...
Happy Saturday morning! Here's to hoping you're enjoying a nice, leisurely cup of coffee...
Late Spring is a season that brings many events, including the time honored tradition of...
Sometimes you just happen to see things on your everyday tasks, read about something new...
In less than 2 year's the every decade count of persons in the U.S. known as the Census ...
If you’re a hip hop fan and even if you’re not you may have heard about the the hip hop ...
Real estate is a tough business but the revenue potential is very high and this is what at...
Diversity has increasingly become a focus for almost every college and university across A...
Digital signage is a great and non-invasive way to reinforce important student recruitment...
Its been about a year since the federal government forced Facebook to shut down its ethnic...
Caribbean Diaspora were deported to the islands to wait out the summer. For the rest of u...
March brings us the NCAA basketball tournament where the top teams on both the womens ...
While almost every industry has been disrupted by the explosion of the internet and social...
Mass shooting shave been a problem in the US for a cpl decades now, but the most recent ma...
Saying it’s a long process to get a student into a school is an understatement. And we’ve ...
Even though it’s not a new concept by any stretch of the imagination grassroots market...
Higher Education has always been big business. However, the formula for success was rather...
Recently we had a meeting with a well known college in the Metro area. The meeting went ...
When we started Highbrid Media back in 2004, we had no intention on becoming a grassroots ...
Effective marketers are able to turn strangers into visitors, then leads and eventually cu...
Companies enthusiastically put together campaign or bring in Agencies to facilitate full...
One of the first rules of marketing is to "meet them where they are." This term suggest t...
Experiential marketing agencies aren’t a new phenomenon but they are becoming more popular...
By any measure 2017 was a banner year for grassroots marketing from the 2016 election resu...
As America trends towards a more diverse society, everyone from the small business owner t...
Student Recruitment is always evolving and changing. As prospective students are intereste...
Its that time of year where we make (and break) our new year's resolutions. While an arti...
While the role of Institutional Advancement may differ slightly at every college, at its c...
Institutional Advancement is important for most schools especially private institutions th...
As a small business owner, there have been a number of skills I've developed along the way...
In the world as well as in the workforce it's an established fact that the best products s...
Throughout this diversity series, we've made the case for why a more diverse learning en...
At nearly every college, university, and now even the private schools in the country you'l...
Political ideology, social beliefs, triggering events and shifts in the power structure ha...
It started with the revelation that Harvey Weinstein was using his power and influence t...
As the third phase of the multicultural marketing funnel, the Decision Stage is when you...
Black Friday has undoubtedly become synonymous with the beginning of the holiday shoppin...
How to recruit college students? This question has been asked by admissions departments ...
In the wake of natural disasters primarily hurricanes that have ravaged much of the Cari...
The second stage in the multicultural marketing funnel is the consideration stage. By far ...
As recruitment evolves there's zero debate about digital being part of any institutions ...
This is an Updated Post (Originally published May 16, 2012) Is "Becky" going to be there?...
The awareness stage is by far the most difficult obstacle in the multicultural marketing f...
According to a Pew Research study, In 2014, 35% of Hispanics ages 18 to 24 were enrolled...
Hurricane Maria devastated Puerto Rico. As we've seen in other natural disasters or cata...
As the Hispanic population grows, brands are finding it imperative to target the populatio...
For any growing charter school, student recruitment is an essential element of the enrollm...
If our Non-Traditional student campaign challenged us to use a wide array of tactics, this...
Since President Trump announced that he would be rolling back the Obama Era Executive orde...
In 2012 President Obama signed an executive order enacting the Deferred Action for Childho...
Our thoughts and prayers go out to the thousands affected by the devastation in the wake o...
The recent events in Charlottesville have most Americans holding their collective breaths ...
If you ever had any doubt about the power of millennials and their effect on the American ...
Influencer marketing is becoming less of a non-traditional strategy into one that more c...
Student Recruitment has always been a challenging and ongoing process, and as cultural a...
Recently the Trump administration pivoted the immigration conversation from it's normal pl...
With the Latino demographic the coveted prize amongst marketers, there has been a lot of...
As the multicultural audience continues to grow and thrive companies large and small are l...
You’ll have to pardon me in advance as I’m sure the context of this entry will undoubted...
As more bands clamor for the Hispanic audience they're putting the pressure on agencies to...
Grassroots marketing campaigns are becoming more popular and brands from mom and pops to f...
Grassroots marketing is a sandbox we like to play in often with this blog because it’s a f...
It's no secret that over the last decade online student recruitment has become more prev...
Choosing the wrong partners can almost always end in disaster. This is true of any relati...
We spend quite a bit of time here talking about the fruits of marketing to the Diaspora....
We speak a lot about our grassroots campaigns and how to execute them, but what happen...
Hispanic buying power is expected to reach $1.7 trillion by 2020, a product of the demog...
Typically when a multicultural advertising agency works on a clients behalf there is a m...
Grassroots marketing and guerrilla marketing are often confused for one another when they’...
The world is barreling towards diversity, despite the rise of populists/nationalist move...
We’re in a very funny time with regard to our relationship with technology. While smartph...
In the Summer of 2015 when then candidate Trump descended down the escalator in Trump Towe...
As a Latino American, I've been inherently curious about how corporate American advertisin...
Similar to many other industries marketing experts can become heavily reliant on industr...
When deciding to hire a full-service marketing agency, there a few things a small business...
Grassroots marketing isn't a new concept. We've seen examples from presidential campaign...
As fast as technology has changed media consumption behavior, marketers have had to hustle...
Over the course of decades-long career in advertising and marketing I can't even begin t...
As an agency largely focused on the multicultural demographic, Highbrid Media has been mos...
They're elements to student recruitment that are universal no matter the institution or ...
For the last 13 years, the number of online classes has risen. No longer is college reser...
When recruiting students to a large Metropolitan Area a big part of the pitch is the act...
Bronx County is also known as The Bronx, Da Bronx, The BX, Uptown and a host of other ...
In the last few years, the growth in the number of private schools on all levels from ...
Recruiting students to come to a college or university is a constantly evolving and chan...
The concept of diversity inclusion is no longer simply a marketing tool. With the recent ...
The college admissions process has changed significantly over the last 30 years and contin...
Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated...
There's no argument that marketing efforts and advertising placements targeting the Hisp...
As digital media and stimuli increasingly lead the way in which ethnic buyers consume me...
We have officially entered the populist age, Not only here in America but in Europe, parts...
Diaspora marketing may not be a term you see as part of national headlines or even one tha...
The term "grassroots marketing" is becoming more prevalent and relevant in the marketing a...
One the often suggested best practices in blogging is to frequently review old posts for...
When choosing an agency partner, there's no lack of options out there which for some is ...
Whether solepreunuer, small business owner, established business/brand, or large congl...
For the truly passionate marketer, it gives them no greater pleasure than to have the abil...
Whether solepreunuer, small business owner, established business/brand, or large congl...
Over the past 12+ years, one of strategies Highbrid has used with a tremendous level of su...
Experiential Marketing campaigns have always been an effective way to bring a brands...
Recruiting students to any college campus can be extremely challenging. Especially in this...
Happy New Year everyone. Right alongside the traditional rights of January (the broken re...
Does it seem to you like Millennials are taking over the world? Everywhere we go, we hear...
Well you did it America! You finally made it through one of the most divisive and polarizi...
Highbrid takes a similar approach to grassroots marketing in the ethnic community that a...
So right about now you’re asking yourself two questions: What is this Google +? and Do I n...
In a former life I worked in sales support for one of the highest grossing advertising sal...
Choosing an advertising agency is a lot like selecting a mate. There are many things to c...
As American media continues its mad scramble to service its ever tanning audience, one w...
We often don't give credit to things we know little about. American marketers often dis...
For over 12 years we have been the premier grassroots marketing agency in the ethnic space...
Earlier this year, I discussed a few Hispanic Marketing Trends to Pay Attention To. Now ...
Every campaign is different and grassroots campaigns, by definition, follow very few rules...
Between 2010 and 163% the U.S. is expected to see a 163% increase in Hispanic population m...
The West Indian Diaspora consists of Americans who can trace their ancestry to the Caribbe...
You can often tell long before a pitch meeting ends, how it is going. When things are goo...
If you're like me and grew up in the Golden Age of Hip Hop shaking an angry fist (or more ...
Recently, Sony Pictures acquired the rights to a movie based on emojis. The studio alleged...
image courtesy Ken Gaebler Every business has cycles. Like the changing of the seasons, we...
While winding down for the day this evening a tweet came across my timeline that saddened ...
You don't need to be a basketball fan or even a sports fan to have heard about the conditi...
Ortiz-Obama-Selfie.jpg Recently the World Champion Boston Red Sox visited the White House ...
I recently had the opportunity to sit at the table among a number of amazing female power ...
I often say I was raised by a village of psychologists, and in the world where ‘it takes a...
At Metlife Stadium in East Rutherford, New Jersey despite being the home of not one but tw...
South African creativity theorist, Tim Hurson developed a problem-solving technique known ...
As a modern day society, we have been conditioned to study trends, trends on what clothes ...
Here at Highbrid I’m in charge of business development, fancy word for sales. But regardle...
This Sparkling Meyer Lemon Cocktail hits the spot on a hot summer day and is the perfect d...
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