5 Ways To Scale Your Business Without Adding A Single Customer
If increasing sales was easy everyone would do right? Well, that's not exactly true. The fact i...
If increasing sales was easy everyone would do right? Well, that's not exactly true. The fact i...
As we continue our series on private school student recruitment and ways to improve it, the las...
Whether you’re new to our world or an old friend, it’s no secret that student recruitment and ...
Weekly Hot Takes is back for another round! This week, the topics are being thoughtful with y...
Recruiting students to private schools is a difficult task, and we’ve addressed ways to impro...
There's no surprise that the 2016 presidential election caught many in the academic community o...
You've just invested in a CRM or are considering using one. Congratulations! CRM is the most po...
If you're reading this, you're likely already familiar with Customer Relationship Management so...
Image Courtesy: Ben Faust If you've ever gone bowling, you know that regardless of skill leve...
Small Business owners are always asking us about opening a second location, and we’ve address...
School enrollment is never ending. Semester after semester schools set enrollment numbers bas...
It’s rare to find a small business owner who wants to keep their business small. Most have aspi...
The economy’s doing well and subsequently so is your business. You went out on a limb, trusted ...
Photo courtesy: Natasha Kasim Spikes in immigration patterns have historically correlated wit...
Running a small business isn’t easy. It’s a labor of love. It’s a thankless job. Your work is n...
For most schools, and especially private schools that don’t have access to government funding...
Courtesy: Warner Bros. One of my favorite guilty pleasures is the 1998 movie, "You've Got Mai...
Because I never get tired of talking about them, one of the topics on this week's Weekly Hot Ta...
If you’ve been following Highbrid for some time, you know that student recruitment is one of ...
Photo Courtesy: Roman Kraft "Tell me again, what is it that you do?" Almost every day, for as ...
“I need a website built, I want/need to be on social media, my son/daughter set up a Facebook...
Photo courtesy: Raw Pixel I hate meetings. Let me say that off top. Raise your hand if you've...
Photo Courtesy: Joshua Rawson-Harris Those of you regular readers know that Its somewhat a ho...
We're keeping it simple this week, talking about the downfall of the former-CEO, former Chairma...
Marketing Qualified Leads or MQLS is a huge part of any marketing and sales cycle, but often it...
Many Small businesses and small business owners have dreams or even plans in place for taking t...
Photo Courtesy: Annie Spratt I was recently having a conversation with a friend who is a risi...
This week, I have three things I want to tackle. The first is the importance of having and cult...
Photo by Daniel Frank We've been spending a lot of time talking to medical and dental clinics a...
Today, I bring you another Weekly Hot Take, coming to you bright and early on Monday Morning. A...
Diversity and inclusion were once buzzwords that had little resonance and real life implication...
Small business owners are the engine that keeps our country going. They employ over 60%of the w...
Photo: Muhammad Raufan Yusup As I write this, I'm sitting in one of New York's true treasures...
Weekly Hot Takes, Sunday Edition. Today, I'm discussing the issue of overbearing email marketin...
Photo by Nathan Dumlao Content is indeed king. Its even become more valuable than currency. ...
This Saturday (oops, Sunday!) we talk about how what and when you use social media in your priv...
As influencer marketing becomes an approach that more brands and agencies and influencer mark...
From everything you've probably been hearing, digital anything is almost always better than ana...
This Saturday (oops, Sunday!) we talk about how what and when you use social media in your priv...
We live in a time where information and news stories are thrown at us 24/7 and 365 days a yea...
Photo by Bethany Laird Its about this time of year when teachers and students begin counting ...
Another Saturday morning, another Weekly Hot Take. Let's talk about it.
The music industry and more specifically hip-hop has been in a frenzy this past week over t...
Have you've ever heard someone refer to the world as "getting smaller?" Obviously we know, phy...
Here at Highbrid we just launched an expansion of our digital signage network. As the name ...
I recently had the pleasure of traveling to Morocco in the Northwest section of Africa. While ...
Happy Saturday morning! Here's to hoping you're enjoying a nice, leisurely cup of coffee as y...
Late Spring is a season that brings many events, including the time honored tradition of grad...
Sometimes you just happen to see things on your everyday tasks, read about something newswort...
In less than 2 year's the every decade count of persons in the U.S. known as the Census will ...
If you’re a hip hop fan and even if you’re not you may have heard about the the hip hop star ...
Real estate is a tough business but the revenue potential is very high and this is what attract...
Diversity has increasingly become a focus for almost every college and university across Americ...
Digital signage is a great and non-invasive way to reinforce important student recruitment mess...
Its been about a year since the federal government forced Facebook to shut down its ethnic affi...
Caribbean Diaspora were deported to the islands to wait out the summer. For the rest of us, we...
March brings us the NCAA basketball tournament where the top teams on both the womens and t...
While almost every industry has been disrupted by the explosion of the internet and social medi...
Mass shooting shave been a problem in the US for a cpl decades now, but the most recent mass sh...
Saying it’s a long process to get a student into a school is an understatement. And we’ve writt...
Even though it’s not a new concept by any stretch of the imagination grassroots marketing i...
Higher Education has always been big business. However, the formula for success was rather simp...
Recently we had a meeting with a well known college in the Metro area. The meeting went well ...
When we started Highbrid Media back in 2004, we had no intention on becoming a grassroots marke...
Effective marketers are able to turn strangers into visitors, then leads and eventually custome...
Companies enthusiastically put together campaign or bring in Agencies to facilitate full serv...
One of the first rules of marketing is to "meet them where they are." This term suggest that t...
Experiential marketing agencies aren’t a new phenomenon but they are becoming more popular. Fir...
By any measure 2017 was a banner year for grassroots marketing from the 2016 election results a...
As America trends towards a more diverse society, everyone from the small business owner to the...
Student Recruitment is always evolving and changing. As prospective students are interested in ...
Its that time of year where we make (and break) our new year's resolutions. While an artificia...
While the role of Institutional Advancement may differ slightly at every college, at its core, ...
Institutional Advancement is important for most schools especially private institutions that re...
As a small business owner, there have been a number of skills I've developed along the way that...
In the world as well as in the workforce it's an established fact that the best products servic...
Throughout this diversity series, we've made the case for why a more diverse learning environ...
At nearly every college, university, and now even the private schools in the country you'll fin...
Political ideology, social beliefs, triggering events and shifts in the power structure have th...
It started with the revelation that Harvey Weinstein was using his power and influence to sex...
As the third phase of the multicultural marketing funnel, the Decision Stage is when you and ...
Black Friday has undoubtedly become synonymous with the beginning of the holiday shopping sea...
How to recruit college students? This question has been asked by admissions departments aroun...
In the wake of natural disasters primarily hurricanes that have ravaged much of the Caribbean...
The second stage in the multicultural marketing funnel is the consideration stage. By far the m...
As recruitment evolves there's zero debate about digital being part of any institutions strat...
This is an Updated Post (Originally published May 16, 2012) Is "Becky" going to be there? Tha...
The awareness stage is by far the most difficult obstacle in the multicultural marketing funnel...
According to a Pew Research study, In 2014, 35% of Hispanics ages 18 to 24 were enrolled in a...
Hurricane Maria devastated Puerto Rico. As we've seen in other natural disasters or catastrop...
As the Hispanic population grows, brands are finding it imperative to target the population in ...
For any growing charter school, student recruitment is an essential element of the enrollment p...
If our Non-Traditional student campaign challenged us to use a wide array of tactics, this camp...
Since President Trump announced that he would be rolling back the Obama Era Executive order for...
In 2012 President Obama signed an executive order enacting the Deferred Action for Childhood Ar...
Our thoughts and prayers go out to the thousands affected by the devastation in the wake of Hur...
The recent events in Charlottesville have most Americans holding their collective breaths in di...
If you ever had any doubt about the power of millennials and their effect on the American econo...
Influencer marketing is becoming less of a non-traditional strategy into one that more compan...
Student Recruitment has always been a challenging and ongoing process, and as cultural and so...
Recently the Trump administration pivoted the immigration conversation from it's normal place o...
With the Latino demographic the coveted prize amongst marketers, there has been a lot of rese...
As the multicultural audience continues to grow and thrive companies large and small are lookin...
You’ll have to pardon me in advance as I’m sure the context of this entry will undoubtedly no...
As more bands clamor for the Hispanic audience they're putting the pressure on agencies to reac...
Grassroots marketing campaigns are becoming more popular and brands from mom and pops to fortun...
Grassroots marketing is a sandbox we like to play in often with this blog because it’s a fluid ...
It's no secret that over the last decade online student recruitment has become more prevalent...
Choosing the wrong partners can almost always end in disaster. This is true of any relationshi...
We spend quite a bit of time here talking about the fruits of marketing to the Diaspora. How...
We speak a lot about our grassroots campaigns and how to execute them, but what happens onc...
Hispanic buying power is expected to reach $1.7 trillion by 2020, a product of the demographi...
Typically when a multicultural advertising agency works on a clients behalf there is a mandat...
Grassroots marketing and guerrilla marketing are often confused for one another when they’re no...
The world is barreling towards diversity, despite the rise of populists/nationalist movements...
We’re in a very funny time with regard to our relationship with technology. While smartphones ...
In the Summer of 2015 when then candidate Trump descended down the escalator in Trump Tower NYC...
As a Latino American, I've been inherently curious about how corporate American advertising has...
Similar to many other industries marketing experts can become heavily reliant on industry lin...
When deciding to hire a full-service marketing agency, there a few things a small business owne...
Grassroots marketing isn't a new concept. We've seen examples from presidential campaigns to ...
As fast as technology has changed media consumption behavior, marketers have had to hustle to s...
Over the course of decades-long career in advertising and marketing I can't even begin to cou...
As an agency largely focused on the multicultural demographic, Highbrid Media has been most sol...
They're elements to student recruitment that are universal no matter the institution or level...
For the last 13 years, the number of online classes has risen. No longer is college reserved f...
When recruiting students to a large Metropolitan Area a big part of the pitch is the activiti...
Bronx County is also known as The Bronx, Da Bronx, The BX, Uptown and a host of other nickn...
In the last few years, the growth in the number of private schools on all levels from Pre-K...
Recruiting students to come to a college or university is a constantly evolving and changing ...
The concept of diversity inclusion is no longer simply a marketing tool. With the recent demog...
The college admissions process has changed significantly over the last 30 years and continues t...
Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated. R...
There's no argument that marketing efforts and advertising placements targeting the Hispanic ...
As digital media and stimuli increasingly lead the way in which ethnic buyers consume media, ...
We have officially entered the populist age, Not only here in America but in Europe, parts of A...
Diaspora marketing may not be a term you see as part of national headlines or even one that you...
The term "grassroots marketing" is becoming more prevalent and relevant in the marketing and ad...
One the often suggested best practices in blogging is to frequently review old posts for perf...
When choosing an agency partner, there's no lack of options out there which for some is a pos...
Whether solepreunuer, small business owner, established business/brand, or large conglomera...
For the truly passionate marketer, it gives them no greater pleasure than to have the ability t...
Whether solepreunuer, small business owner, established business/brand, or large conglomera...
Over the past 12+ years, one of strategies Highbrid has used with a tremendous level of success...
Experiential Marketing campaigns have always been an effective way to bring a brands prod...
Recruiting students to any college campus can be extremely challenging. Especially in this day ...
Happy New Year everyone. Right alongside the traditional rights of January (the broken resolut...
Does it seem to you like Millennials are taking over the world? Everywhere we go, we hear abou...
Well you did it America! You finally made it through one of the most divisive and polarizing pr...
Highbrid takes a similar approach to grassroots marketing in the ethnic community that a doct...
So right about now you’re asking yourself two questions: What is this Google +? and Do I need t...
In a former life I worked in sales support for one of the highest grossing advertising sales en...
Choosing an advertising agency is a lot like selecting a mate. There are many things to consid...
As American media continues its mad scramble to service its ever tanning audience, one would ...
We often don't give credit to things we know little about. American marketers often discount...
For over 12 years we have been the premier grassroots marketing agency in the ethnic space. Bu...
Earlier this year, I discussed a few Hispanic Marketing Trends to Pay Attention To. Now that ...
Every campaign is different and grassroots campaigns, by definition, follow very few rules. Ho...
Between 2010 and 163% the U.S. is expected to see a 163% increase in Hispanic population making...
The West Indian Diaspora consists of Americans who can trace their ancestry to the Caribbean. ...
You can often tell long before a pitch meeting ends, how it is going. When things are good, th...
If you're like me and grew up in the Golden Age of Hip Hop shaking an angry fist (or more accur...
Recently, Sony Pictures acquired the rights to a movie based on emojis. The studio allegedly ou...
image courtesy Ken Gaebler Every business has cycles. Like the changing of the seasons, we have...
While winding down for the day this evening a tweet came across my timeline that saddened my ta...
You don't need to be a basketball fan or even a sports fan to have heard about the conditions d...
Ortiz-Obama-Selfie.jpg Recently the World Champion Boston Red Sox visited the White House to me...
I often say I was raised by a village of psychologists, and in the world where ‘it takes a vill...
At Metlife Stadium in East Rutherford, New Jersey despite being the home of not one but two tea...
South African creativity theorist, Tim Hurson developed a problem-solving technique known as th...
As a modern day society, we have been conditioned to study trends, trends on what clothes are p...
Here at Highbrid I’m in charge of business development, fancy word for sales. But regardless if...
This Sparkling Meyer Lemon Cocktail hits the spot on a hot summer day and is the perfect drink ...
We have come a very long way since Dr. Martin Luther King, Jr. first had his Dream. Homosexual...
The most talked about book of 2013 so far has been Sheryl Sandberg’s “Lean In” Women,Work and t...
Do you ever wonder what happened to Palm? You know that once cutting edge company that made th...
One of the biggest stories over the last week or so besides the beef between Nicki Minaj and Ma...
IT'S CARNIVAL SEASON. Are you ready to play mas?
Earlier today, Pepsi announced they were reupping with Beyonce as part of a $50 million, multi-...
I have what I call a “Superman” complex, thinking that I can do it all and do it well and effor...
Raise your hand if you've ever had a Thanksgiving turkey that was dry and lacked flavor. OK...
The Presidential election which seemed like it lasted two years has finally ended, (unless you ...
The first week of October is Ad Week in NYC a week were ad professionals from all round the wor...
I fashion myself somewhat of a tech geek. I love new technology. I love to keep up with the lat...
Many prospective partners and clients of mine often ask if they could benefit from a beefed up ...
During a recent business trip, Daniel commented that its very difficult to maintain some form o...
Going to the movies is now motive to be apprehensive. The cruel intentions of one person,
Next week the 2012 Summer Olympics will begin in London England. For a few great weeks thousand...
"What media mix is effective in advertising to the ethnic demographic?
The saying “Hard Work Pays Off” is cliché but true statement. You’ll never achieve your goals o...
Keynote - Apple ($9.99) iPad/ iPhoneKeynote may very well be the best professional app on the m...
Last week I had the pleasure of attending the Black Enterprise Entrepreneurs conference which w...
AMC’s new reality series “The Pitch” has been one of the many topics of discussion at Highbrid ...
#instagram #branding Every few months there are new toys that spring up in what is becoming the...
Often time’s business’s hone in on their specialty and focus on acquiring customers that are lo...
As a brand building professional one question I get asked a lot is: "should I separate your per...
Most Entrepreneurship ventures began as a Solepreneur or a partnership between two maybe three ...
Just how much was the arrival of Tim Tebow to New York worth? It really depends on who you're a...
This Sunday marks the return of the Emmy winning series Mad Men. If you're not a fan or haven't...
A new YouTube video has obliterated all previous viral content records on the web and has becom...
It’s easy for executives and entrepreneurs to neglect their health. Their jobs are extremely st...
If George Washington were alive today we would need 280 candles on his birthday cake.
Unless you've been under a rock over the last week or so even the most casual sports fan has he...
Winning is a team sport. Whether it's in athletics or marketing, there are always many pieces t...
Every person from the smallest child to the oldest human being and animals love reassurance. So...
This weekend the nation watches as was Penn State University Alumni,
As I wake up this morning reflecting on this day in America that we know as Dr. Martin Luther K...
It's that time of year. While the thought of giving gifts is a joyful one, when it comes to ta...
A friend and I were discussing the current season of Boardwalk Empire the Scorcese directed HB...
@SteveStoute I have a lot of respect for Steve Stoute. No he was never a rapper (at least not ...
In this time of economic uncertainty the only thing we can be sure to expect is change. Change...
A few weeks ago I'm in a "Pitch meeting" at a large University here on the east coast, we get t...
Conferences/Networking events are a great way to market your company, especially if you operate...
Over the last few weeks, marketers have been busy digesting the data published from the 2010 Ce...
Have you ever watched a "novela" or soap opera on Telemundo or Univision. Very dramatic. Whil...
Everyone is talking about the now iconic "The Situation Room" photograph. It has become an ins...
Are you familiar with the term “Coach em up”, it’s often used in sports to describe a team who ...
