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4 Pillars of Success in M...

When the pandemic first began in early spring of 2020 most were navigating in the dark. No...

4 Steps to Qualifying (or...

For some companies, it seems as though those contact lists and leads lists grow endlessly....

4 Monthly Steps You Can T...

Contact record databases may be the most important tool that a company has, but it becomes...

Top 5 Hispanic Advertisin...

We're back it again with the annual installment our Top Hispanic Ad Agencies to Watch.  Ov...

3 Tips for Marketing Esse...

One of the buzzwords of 2020 was, undoubtedly, essential goods. Defined as goods that are ...

Integrating Internet Ever...

  COVID-19 has opened a lot of new ideas for the future. We are beginning to see what that...

Re-Opening to a New World...

While it may sound grim, the world may never be the same again. This could mean huge chang...

2020 Presidential Electio...

The 2020 United States Presidential Election is now in our rear view.  It was a different ...

Marketing Online Learning

Online learning, whether students are seeking it out or are stuck doing online learning th...

In the Age of COVID-19, Q...

When the COVID-19 pandemic hit the U.S. In early to late March, everyone might remember re...

Why Closing the Student E...

There is no more exciting time for a student recruitment and enrollment department than la...

Top 5 Marketing Lessons L...

On Tuesday, October 29, 1929 historically known as “Black Tuesday,” the Dow Jones Industri...

5 Ways To Gain a Career B...

Photo by Matthew Henry   According to Buffer's 2019 State of Remote Report, 99% of people ...

10 Essential Business Too...

Everywhere from small to global workplaces are offering flexible commuting policies more t...

5 Step Process To Grow St...

Believe it or not, having less resources in your recruitment and enrollment departments ca...

Top 5 Hispanic Advertisin...

Photo by Pablo Merchán Montes   I'm back with my annual top five Hispanic Advertising Agen...

5 Rules On How to Improve...

Image Courtesy: La-Rel Easter   According to MHI Global, a sales performance improvement c...

Eliminate Politics in The...

Photo by Aleksandar Cvetanovic   The world has gotten accustomed to politics leading the h...

5 Student Recruitment Res...

Everyday I talk with marketers about the core challenges and there are two I’m hearing mor...

5 Student Recruitment Mis...

  We do a lot of consulting work with colleges and increasingly we're hearing they are hav...

5 Ways To Scale Your Busi...

If increasing sales was easy everyone would do right? Well, that's not exactly true. The f...

Private School Student Re...

As we continue our series on private school student recruitment and ways to improve it, th...

Private School Student Re...

 Whether you’re new to our world or an old friend, it’s no secret that student recruitment...

Private School Student Re...

  Recruiting students to private schools is a difficult task, and we’ve addressed ways to ...

Politics in Higher Educat...

There's no surprise that the 2016 presidential election caught many in the academic commun...

Ten Easy Steps To Getting...

You've just invested in a CRM or are considering using one. Congratulations! CRM is the mo...

Top 5 CRM Software for Sm...

If you're reading this, you're likely already familiar with Customer Relationship Manageme...

Balancing Age Gaps in You...

Image Courtesy: Ben Faust   If you've ever gone bowling, you know that regardless of skill...

Small Business Owner Guid...

  Small Business owners are always asking us about opening a second location, and we’ve ad...

How to Predict When You'r...

  School enrollment is never ending. Semester after semester schools set enrollment number...

5 Ways CRM Can Help Small...

It’s rare to find a small business owner who wants to keep their business small. Most have...

When Should Small Busines...

The economy’s doing well and subsequently so is your business. You went out on a limb, tru...

Hispanic Student Recruitm...

Photo courtesy: Natasha Kasim   Spikes in immigration patterns have historically correlate...

6 Best Practices For Smal...

Running a small business isn’t easy. It’s a labor of love. It’s a thankless job. Your work...

Private School Student Re...

  For most schools, and especially private schools that don’t have access to government fu...

Growing Your Small Busine...

Courtesy: Warner Bros.   One of my favorite guilty pleasures is the 1998 movie, "You've Go...

5 Ways Highlighting Progr...

  If you’ve been following Highbrid for some time, you know that student recruitment is on...

Marketing vs. Promotion: ...

Photo Courtesy: Roman Kraft "Tell me again, what is it that you do?"  Almost every day, fo...

5 Ways to Increase Enroll...

 

Small Business Owner Begi...

  “I need a website built, I want/need to be on social media, my son/daughter set up a Fac...

6 Secrets to Running The ...

Photo courtesy: Raw Pixel I hate meetings.  Let me say that off top.  Raise your hand if y...

Top 5 Hispanic Advertisin...

Photo Courtesy: Joshua Rawson-Harris   Those of you regular readers know that Its somewhat...

Weekly Hot Takes: Brand M...

We're keeping it simple this week, talking about the downfall of the former-CEO, former Ch...

How To Develop Marketing ...

Marketing Qualified Leads or MQLS is a huge part of any marketing and sales cycle, but oft...

5 Reasons Small Business ...

Many Small businesses and small business owners have dreams or even plans in place for tak...

6 Ways To Show Your Boss ...

Photo Courtesy: Annie Spratt   I was recently having a conversation with a friend who is a...

Weekly Hot Takes: You Are...

This week, I have three things I want to tackle. The first is the importance of having and...

Tips for More Patients Wi...

Photo by Daniel Frank We've been spending a lot of time talking to medical and dental clin...

5 Tips: How to Hire Emplo...

 

Weekly Hot Takes: July Co...

Today, I bring you another Weekly Hot Take, coming to you bright and early on Monday Morni...

5 Reasons Schools Should ...

Diversity and inclusion were once buzzwords that had little resonance and real life implic...

5 Challenges Facing Small...

Small business owners are the engine that keeps our country going. They employ over 60%of ...

5 Unique Ways Retailers O...

Photo: Muhammad Raufan Yusup   As I write this, I'm sitting in one of New York's true trea...

Hip-Hop the Biggest Music...

 

5  Elements of a Successf...

Photo by Nathan Dumlao   Content is indeed king.  Its even become more valuable than curre...

How Do You Choose and Inf...

  As influencer marketing becomes an approach that more brands and agencies and influencer...

How On-Premise Lead Gener...

From everything you've probably been hearing, digital anything is almost always better tha...

Internet Outrage is Influ...

  We live in a time where information and news stories are thrown at us 24/7 and 365 days ...

Summer Reading List 2018 ...

Photo by Bethany Laird   Its about this time of year when teachers and students begin coun...

Weekly Hot Takes: Get You...

  Another Saturday morning, another Weekly Hot Take. Let's talk about it.  

What's Beef? Beef Is a Gr...

    The music industry and more specifically hip-hop has been in a frenzy this past week o...

5 Small Business Strategi...

Have you've ever heard someone refer to the world as "getting smaller?"  Obviously we know...

5 Tips to Build a Grassro...

    Here at Highbrid we just launched an expansion of our digital signage network. As the ...

5 Multicultural Marketing...

I recently had the pleasure of traveling to Morocco in the Northwest section of Africa.  W...

Weekly Hot Takes: What's ...

  Happy Saturday morning! Here's to hoping you're enjoying a nice, leisurely cup of coffee...

5 Delight Stage Technique...

  Late Spring is a season that brings many events, including the time honored tradition of...

Weekly Hot Takes: For the...

  Sometimes you just happen to see things on your everyday tasks, read about something new...

Census 2020 Is Going to N...

  In less than 2 year's the every decade count of persons in the U.S. known as the Census ...

5 Reasons Meek Mill's Fre...

  If you’re a hip hop fan and even if you’re not you may have heard about the the hip hop ...

Why an Inbound Marketing ...

Real estate is a tough business but the revenue potential is very high and this is what at...

5 Multicultural Student R...

Diversity has increasingly become a focus for almost every college and university across A...

5 Thoughts on Hiring at a...

 

5 Steps To Using Digital ...

Digital signage is a great and non-invasive way to reinforce important student recruitment...

Utilize All Elements of Y...

5 Best Martech Tools For ...

Its been about a year since the federal government forced Facebook to shut down its ethnic...

March For Our Lives: A Ca...

5 Reasons For a Systemati...

 

5 Recruiting Tips For Inc...

Caribbean Diaspora were deported to the islands to wait out the summer.  For the rest of u...

5 Reasons Grassroots Mark...

    March brings us the NCAA basketball tournament where the top teams on both the womens ...

The Essentials of A Conve...

While almost every industry has been disrupted by the explosion of the internet and social...

5 Reasons Protest Organiz...

Mass shooting shave been a problem in the US for a cpl decades now, but the most recent ma...

Let Student Recruitment D...

Saying it’s a long process to get a student into a school is an understatement. And we’ve ...

5 Things to Consider When...

    Even though it’s not a new concept by any stretch of the imagination grassroots market...

4 Essential Higher Educat...

Higher Education has always been big business. However, the formula for success was rather...

Enrollment vs Marketing: ...

  Recently we had a meeting with a well known college in the Metro area. The meeting went ...

What is Grassroots Market...

When we started Highbrid Media back in 2004, we had no intention on becoming a grassroots ...

3 Keys to Multicultural C...

Effective marketers are able to turn strangers into visitors, then leads and eventually cu...

Full Service Marketing Pr...

  Companies enthusiastically put together campaign or bring in Agencies to facilitate full...

An Experiential Marketing...

Experiential marketing agencies aren’t a new phenomenon but they are becoming more popular...

5 Grassroots Marketing Pr...

By any measure 2017 was a banner year for grassroots marketing from the 2016 election resu...

7 Multicultural Marketing...

As America trends towards a more diverse society, everyone from the small business owner t...

Digital Student Recruitme...

Student Recruitment is always evolving and changing. As prospective students are intereste...

5 Multicultural Marketing...

Its that time of year where we make (and break) our new year's resolutions.  While an arti...

Why Crowdfunding is the F...

While the role of Institutional Advancement may differ slightly at every college, at its c...

A Systematic Approach to ...

Institutional Advancement is important for most schools especially private institutions th...

5 Essential Fundraising T...

As a small business owner, there have been a number of skills I've developed along the way...

5 Benefits of Diversity i...

In the world as well as in the workforce it's an established fact that the best products s...

5 Vital Metrics To Measur...

  Throughout this diversity series, we've made the case for why a more diverse learning en...

Diversity Infusion: 6 Too...

At nearly every college, university, and now even the private schools in the country you'l...

Campus Diversity: Safe Sp...

Political ideology, social beliefs, triggering events and shifts in the power structure ha...

Keys To Creating Discussi...

  It started with the revelation that Harvey Weinstein was using his power and influence t...

Essential Decision Stage ...

  As the third phase of the multicultural marketing funnel, the Decision Stage is when you...

Black Friday's Dead! Mult...

  Black Friday has undoubtedly become synonymous with the beginning of the holiday shoppin...

3 Keys On How to Recruit ...

  How to recruit college students? This question has been asked by admissions departments ...

Diaspora Marketing In Res...

  In the wake of natural disasters primarily hurricanes that have ravaged much of the Cari...

Key Consideration Stage T...

The second stage in the multicultural marketing funnel is the consideration stage. By far ...

5 Keys to Digital Student...

  As recruitment evolves there's zero debate about digital being part of any institutions ...

The Pursuit of Becky: Why...

This is an Updated Post (Originally published May 16, 2012)  Is "Becky" going to be there?...

Essential Awareness Stage...

The awareness stage is by far the most difficult obstacle in the multicultural marketing f...

5 Hispanic Student Recrui...

  According to a Pew Research study, In 2014, 35% of Hispanics ages 18 to 24 were enrolled...

Grassroots Marketing Camp...

  Hurricane Maria devastated Puerto Rico. As we've seen in other natural disasters or cata...

5 Things to Consider When...

As the Hispanic population grows, brands are finding it imperative to target the populatio...

6 Keys For An Effective C...

For any growing charter school, student recruitment is an essential element of the enrollm...

[Case Study] Telecomunica...

If our Non-Traditional student campaign challenged us to use a wide array of tactics, this...

5 Reasons DACA Repeal Wil...

Since President Trump announced that he would be rolling back the Obama Era Executive orde...

What Rescinding DACA Mean...

In 2012 President Obama signed an executive order enacting the Deferred Action for Childho...

5 Grassroots Marketing Ex...

Our thoughts and prayers go out to the thousands affected by the devastation in the wake o...

3 Reasons Why Ethnic Adve...

The recent events in Charlottesville have most Americans holding their collective breaths ...

5 Statistics That Prove M...

If you ever had any doubt about the power of millennials and their effect on the American ...

5 Things to Consider For ...

  Influencer marketing is becoming less of a non-traditional strategy into one that more c...

3 Effective Non-Tradition...

  Student Recruitment has always been a challenging and ongoing process, and as cultural a...

3 Effects of Immigration ...

Recently the Trump administration pivoted the immigration conversation from it's normal pl...

5 Interesting Keys For Su...

  With the Latino demographic the coveted prize amongst marketers, there has been a lot of...

5 Ways To Get Multicultur...

As the multicultural audience continues to grow and thrive companies large and small are l...

You Need An Ethnic Advert...

  You’ll have to pardon me in advance as I’m sure the context of this entry will undoubted...

3 Popular Hispanic Market...

As more bands clamor for the Hispanic audience they're putting the pressure on agencies to...

3 Things You Should Be Le...

Grassroots marketing campaigns are becoming more popular and brands from mom and pops to f...

5 Must-Haves That Define ...

Grassroots marketing is a sandbox we like to play in often with this blog because it’s a f...

Top 3 Takeaways From an O...

  It's no secret that over the last decade online student recruitment has become more prev...

6 Dating Rules To Use Whe...

Choosing the wrong partners can almost always end in disaster.  This is true of any relati...

3 Influencing Factors Aff...

  We spend quite a bit of time here talking about the fruits of marketing to the Diaspora....

5 Key Elements to A Grass...

    We speak a lot about our grassroots campaigns and how to execute them, but what happen...

What Drives Hispanic Mark...

  Hispanic buying power is expected to reach $1.7 trillion by 2020, a product of the demog...

Tactics a Multicultural A...

  Typically when a multicultural advertising agency works on a clients behalf there is a m...

Grassroots Marketing vs. ...

Grassroots marketing and guerrilla marketing are often confused for one another when they’...

5 Multicultural Advertisi...

  The world is barreling towards diversity, despite the rise of populists/nationalist move...

4 Ways To Leverage Ethnic...

We’re in a very funny time with regard to our relationship with technology.  While smartph...

Afraid But Resilient Hisp...

In the Summer of 2015 when then candidate Trump descended down the escalator in Trump Towe...

Top 5 Hispanic Advertisin...

As a Latino American, I've been inherently curious about how corporate American advertisin...

7 Full Service Marketing ...

  Similar to many other industries marketing experts can become heavily reliant on industr...

5 Questions Small Busines...

When deciding to hire a full-service marketing agency, there a few things a small business...

5 Keys to An Effective Gr...

  Grassroots marketing isn't a new concept. We've seen examples from presidential campaign...

The Evolution of the Gras...

As fast as technology has changed media consumption behavior, marketers have had to hustle...

Improving Diversity in Fu...

  Over the course of decades-long career in advertising and marketing I can't even begin t...

Why West Indian Market Re...

As an agency largely focused on the multicultural demographic, Highbrid Media has been mos...

5 Keys to Multicultural S...

  They're elements to student recruitment that are universal no matter the institution or ...

Top 5 Secrets To Online S...

For the last 13 years, the number of online classes has risen.  No longer is college reser...

Attractions to Highlight ...

  When recruiting students to a large Metropolitan Area a big part of the pitch is the act...

5 Uniquely Bronx Student ...

    Bronx County is also known as The Bronx, Da Bronx, The BX, Uptown and a host of other ...

5 Ways to Improve Private...

    In the last few years, the growth in the number of private schools on all levels from ...

5 Things To Consider When...

  Recruiting students to come to a college or university is a constantly evolving and chan...

4 Ways International Stud...

The concept of diversity inclusion is no longer simply a marketing tool.  With the recent ...

7 Reasons to  use Hyperlo...

 

5 Non-Traditional Student...

The college admissions process has changed significantly over the last 30 years and contin...

4 Easy Ethnic Advertising...

Advertising for the ethnic consumer is tricky but it doesn’t have to be overly complicated...

3 Hispanic Marketing Tren...

  There's no argument that marketing efforts and advertising placements targeting the Hisp...

3 Ethnic Ad Agency Soluti...

  As digital media and stimuli increasingly lead the way in which ethnic buyers consume me...

Why Multicultural Adverti...

We have officially entered the populist age, Not only here in America but in Europe, parts...

3 Winning Diaspora Market...

Diaspora marketing may not be a term you see as part of national headlines or even one tha...

Grassroots Marketing Exam...

The term "grassroots marketing" is becoming more prevalent and relevant in the marketing a...

Full Service Marketing Ag...

  When choosing an agency partner, there's no lack of options out there which for some is ...

5 Reasons to Use a Full S...

    Whether solepreunuer, small business owner, established business/brand, or large congl...

Non-Traditional Student R...

For the truly passionate marketer, it gives them no greater pleasure than to have the abil...

5 Reasons to Use a Full S...

    Whether solepreunuer, small business owner, established business/brand, or large congl...

UniverSoul x SuperWings N...

Over the past 12+ years, one of strategies Highbrid has used with a tremendous level of su...

5 Qualities to Look For I...

      Experiential Marketing campaigns have always been an effective way to bring a brands...

St. Joseph's College Open...

Recruiting students to any college campus can be extremely challenging. Especially in this...

6 Keys to Marketing to Ge...

Does it seem to you like Millennials are taking over the world?  Everywhere we go, we hear...

What a Trump Administrati...

Well you did it America! You finally made it through one of the most divisive and polarizi...

MetroPCS Barbershop Takov...

  Highbrid takes a similar approach to grassroots marketing in the ethnic community that a...

The Presidential Election...

(photo courtesy Barack Obama) 

Getting Started With A Mu...

In a former life I worked in sales support for one of the highest grossing advertising sal...

5 Things To Consider When...

Choosing an advertising agency is a lot like selecting a mate.  There are many things to c...

My Top 5 Hispanic Adverti...

  As American media continues its mad scramble to service its ever tanning audience, one w...

A Grassroots Marketing De...

For over 12 years we have been the premier grassroots marketing agency in the ethnic space...

Top 7 Hispanic Marketing ...

Earlier this year, I discussed a few Hispanic Marketing Trends to Pay Attention To.   Now ...

7 Best Practices For Effe...

Every campaign is different and grassroots campaigns, by definition, follow very few rules...

5 Hispanic Marketing Tren...

Between 2010 and 163% the U.S. is expected to see a 163% increase in Hispanic population m...

The 5 West Indian Diaspor...

The West Indian Diaspora consists of Americans who can trace their ancestry to the Caribbe...

The Advertising Sales 4 L...

You can often tell long before a pitch meeting ends, how it is going.  When things are goo...

#STRAIGHTOUTTA GENIUS. Tw...

If you're like me and grew up in the Golden Age of Hip Hop shaking an angry fist (or more ...

3 Marketing Lessons from ...

Recently, Sony Pictures acquired the rights to a movie based on emojis. The studio alleged...

Using Summer Doldrums to ...

image courtesy Ken Gaebler Every business has cycles. Like the changing of the seasons, we...

Crumbs Closes ALL of its ...

While winding down for the day this evening a tweet came across my timeline that saddened ...

Shameless Plug

Ortiz-Obama-Selfie.jpg Recently the World Champion Boston Red Sox visited the White House ...

The Thing About Being Bos...

I often say I was raised by a village of psychologists, and in the world where ‘it takes a...

A Fortuitous Bounce: Rich...

At Metlife Stadium in East Rutherford, New Jersey despite being the home of not one but tw...

Think Better: 4 Winning S...

South African creativity theorist, Tim Hurson developed a problem-solving technique known ...

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